Eagle Eye Regulatory News (EYE)

Eagle Eye and TCC Global announce an exclusive partnership for Europe for digital loyalty programmes

14 March 2017 - LONDON - Eagle Eye, the SaaS technology company that validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, and TCC Global, a leading retail marketing company, established 25 years ago and working with around 500 retailers in 70 markets, have signed an exclusive partnership to deliver digital loyalty solutions in Europe.

The partnership will give retailers across Europe the ability for the first time to run loyalty campaigns and develop loyalty marketing strategies on a digital platform and develop 24-7 brand affinity with the consumer. These solutions will unlock a wealth of data that will enable TCC to drive frequency and participation for retailers, growing sales and developing a deeper emotional connection between the retailer and the shopper. Loyalty campaigns can be tailored in real-time to maximize awareness and create a truly personalised experience for shoppers.

A core part of TCC's campaigns are the element of delivering shoppers real, meaningful and tailored rewards. As such, they partner with some of the world's biggest brands to develop exclusive reward properties including Disney, Universal, Warner Brothers, Pyrex, MasterChef and Red Bull Racing.

In addition, the partnership will enable retailers to generate valuable real-time issuance and redemption data from these loyalty campaigns, providing significant cost savings and the ability to build a long-term relevant relationship with loyal customers, across the channels of their choice. The Eagle Eye AIR platform brings world leading technology to the partnership, already used by retailers such as Asda, Marks & Spencer and Tesco, allowing them to build customer engagement and loyalty around the clock through channels convenient to the consumer.

Tim Mason, CEO of Eagle Eye said:

 "We are now living in a world where digital and mobile have transformed our lives. Creating personalisation, relevance and convenience, digital channels are reshaping the way that shoppers make choices. However, in the retail space, this transformation stops at the shop door. Our platform enables retailers to make this digital leap and connect with consumers in real-time at the right time and location, creating much more efficient performance marketing.

TCC Global is a market leader in their field and work with many of Europe's most important retailers, making them a logical partner. In summary, this partnership with TCC Global enables us to build on our success in the UK and to accelerate our growth by this move into Europe, in line with our strategic growth goals.''

 Perry Valkenburg, CEO of TCC Global said:

"In the new world of retail, where bricks, clicks and commerce are fully integrated, it is more important than ever to provide the best possible solutions. Eagle Eye's digital engagement platform will allow TCC Global to deliver loyalty online, in-store and in real-time. As a combined force we can deliver unrivalled loyalty campaigns to the global retail market.

This is a further innovation to support our customers, following our acquisition of Summit, the online retailing experts. The partnership with Eagle Eye fits perfectly with our vision to assist our clients in retaining and rewarding their best customers, attracting new shoppers and creating tailored marketing solutions across the entire online and offline value chain."

ENDS

About TCC Global

TCC Global is the leading independent loyalty marketing company, helping transform the way retailers connect with their shoppers.

Using the power of data, insight and creativity, TCC Global develops marketing campaigns that change the way shoppers think, act and feel about retailers, delivering measurable ROI, sustainable sales growth and enhanced brand equity. TCC Global also delivers ecommerce retail expertise through Summit and cutting-edge digital loyalty solutions through, Gametation, both part of the TCC group.

TCC Global is active in more than 70 countries, employing more than 600 people in 34 offices across the world. To find out more, visit www.tccglobal.com

Our clients include Carrefour, REWE Group, Magnit, Biedronka, Seven & I, Woolworths Australia, Sainsbury's, and leading FMCG brands such as Unilever and Reckitt Benckiser.

About Eagle Eye

Eagle Eye is a UK leading SaaS technology company that securely validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries through our digital marketing platform, Eagle Eye AIR. We enable the secure, real-time, multi-channel issuance, management and redemption of digital promotions and rewards, replacing previously used paper-based methods.

Our current customer base comprises leading names in UK retail and hospitality including Asda, Greggs, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Sainsbury's, Tesco and Thomas Pink.

Eagle Eye is headquartered in Guildford and has offices in Manchester and Toronto.