EDL.L Regulatory News (EDL)

10 May 2005 07:00

TV Commerce Holdings PLC10 May 2005 10th May 2005 Your Destiny TV available on 3 through Requestec making it the first TV station to broadcast live to mobile phones TV Commerce Holdings (AIM:TVC), the fast-growing media and entertainmentcompany, announces that it has entered into a joint venture with Requestec, thedigital messaging software group, whereby 3 mobile phone users will be able toview Your Destiny TV (SKY 694) live on their phones. Already having access toover 7.5 million homes via Sky Digital Satellite, the new agreement using 3, theUK's fastest growing network with over three million customers, provides YourDestiny TV with a much wider potential audience. To access the channel, users simply dial 85588 and press the video call buttonon their phone. The live television broadcast can then be viewed and heard onany 3 compatible handset. No additional software or complicated setup isrequired. Thanks to 3's advanced technology, the audio/visuals are of nearbroadcast quality. As well as watching the live show on a mobile handset users can interact withthe show by sending in text message questions, using the same 85588 code, whichare answered by the top psychics either via a return text message or on the liveshow. Calls are charged at £1.50 per minute and revenues are shared with the networkoperator 3 and Requestec, which helped develop the system. TV Commerce's shareis 0.60 pence per minute net. Commenting on the joint venture, TV Commerce chief executive Vince Stanzionesaid: "As a relatively small broadcaster we are delighted to be the first Livechannel to broadcast on mobile phones. Whilst many have been talking about TVon mobile phones we are the first to deliver. Our content is well-suited tomobile telephony. Naturally we're delighted to have entered into this agreementwith 3, using Requestec's technology, and expect this extra income stream toincrease our shareholder value." Requestec's Head of Business Development, Marek Zwiefka-Sibley, added: "Sinceits launch Your Destiny TV has continued to grow in popularity. Its offer isextremely attractive to phone users and we're pleased to offer a fast,cost-effective solution to Your Destiny TV. We look forward to working with TVCommerce on future mobile-to-TV and TV-to-mobile applications." - Ends - For further information contact: Vince Stanzione, Chief Executive Tel: 01908 330 747TV Commerce Holdings plc: Mobile: 07712 651 777 Simon Robinson/Ana Ribeiro Tel: 020 7493 3713Parkgreen Communications Notes to editors TV Commerce Holdings plc ("TVC" or "the Company") was set up to exploit theopportunities brought about by the convergence of television, telephony andinternet technology through the development, ownership and operation ofspecialist television channels. It currently operates two programming formatson Sky Channel 694, details of which appear below: The Advert Channel, the firstto launch, on 6 September 2004 following 12 months of development; and YourDestiny TV, launched on 1 November 2004. The television channels act as the platforms from which TVC attracts theinteractive audiences who generate revenues for the Company via T-commerce(1),premium rate telephone services ("PRTS"), SMS (texts) and MMS (video/picturetexts), competitions and internet transactions. Your Destiny TV Dedicated to the psychic and spiritual world, Your Destiny TV includesprogrammes on subjects such as psychic powers, palm reading, Tarot, meditation,feng shui and Chinese astrology. Viewers can participate in discussions andcompetitions via PRTS, SMS and MMS. In addition, a viewer can call or send SMSor MMS messages to obtain psychic advice, as well as sending a picture of her/his own palm and receiving a reading by SMS. About 3 Hutchison 3G UK Limited deliver third-generation mobile multimedia andcommunications services under the 3 brand in the UK, offering a convergence ofmedia, information and telephony to enable live video calls, multimedia contentand entertainment while on the move. 3 services are available from sister companies in Australia, Austria, Denmark,Hong Kong, Israel, Italy and Sweden. 3 also holds UMTS licences in Ireland andNorway. For further information, please visit: www.three.co.uk or call the 3 MediaOffice on 0207 350 5696. Three facts about 3: 3 is the UK's first video mobile network. 3 is the UK's fastest growing mobile network. Over 3 million customers in the UKnow have access to 3's range of 3G services, from video messaging and videocalling to watching full-length music videos and goals from Barclays Premiershipfootball. 3's network offers national coverage for calls and texts, and over 82% coveragefor video services. About Requestec Based in London, England, Requestec is an expert in the field of digitalmessaging, delivering cost-effective SMS, MMS, digital TV, internet and 3Gmobile solutions. From generic service provision, through to dedicatedapplication development and hosting, the Company isat the forefront of wirelesstechnology. -------------------------- (1) The purchase of goods and services presented for sale on television wherethe purchaser enters into the purchase transaction by calling a telephone numberprovided as part of the promotion or directly by pressing the relevant button ona remote control handset, where such interactivity is possible. This information is provided by RNS The company news service from the London Stock Exchange