Ascential Regulatory News (ASCL)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Names

Duncan Painter

Mandy Gradden

2

Reason for the notification

a)

Position/status

Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Ascential plc

b)

LEI

213800VDXQDA7KD2IQ21

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 1p

Identification code

BYM8GJ0

b)

Nature of the transaction

Duncan Painter - purchase of ordinary shares

Mandy Gradden - sale of ordinary shares

c)

Price(s) and volume(s)

Duncan Painter:

Price(s)

Volume(s)

3.054

22,593

Mandy Gradden:

Price(s)

Volume(s)

2.981

400,000

d)

Aggregated information

- Aggregated volume

Not applicable - single transaction

- Price

e)

Date of the transaction

2 March 2017

f)

Place of the transaction

London