Ao World Regulatory News (AO.)

22 June 2021

AO WORLD PLC

Appointment of Joint Corporate Broker

AO World plc ("AO"), a leading European online electrical retailer, announces the appointment of Goldman Sachs International as its joint Corporate Broker alongside Jefferies International Ltd and Numis Securities Ltd with immediate effect.

About AO

AO World plc, headquartered in Bolton and listed on the London Stock Exchange, is an online electrical retailer, with a mission to be the global destination for electricals. Our strategy is to create value by focussing on being brilliant for our customers to make AO the destination for everything they need, in the simplest and easiest way, when buying electricals.

We sell major and small domestic appliances and a growing range of electrical products in the UK and Germany, delivering them via our in-house logistics business and carefully selected third parties. We also provide ancillary services such as the installation of new and collection of old products and offer product protection plans and customer finance.

In the UK, AO operates in five main categories (Major Domestic Appliances "MDA", Small Domestic Appliances "SDA", Audio Visual "AV" and Consumer Electronics "CE"). Following the acquisition of Mobile Phones Direct Limited in December 2018, AO has significantly broadened its mobile phone category.

AO Business serves the B2B market in the UK, providing electricals and installation services at scale.

AO launched in Germany in October 2014 with MDA and now also sells Floorcare, AV and SDA categories.

AO also has a majority equity stake in AO Recycling, a WEEE processing facility, allowing AO to ensure its customers' electronic waste is dealt with responsibly in the UK and has recently added a state-of-the-art plastics refinement facility to its recycling capability.