Outlook seems to be improving20 Aug 2024 15:43
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Christopher Hughes, chief operating and finance officer, Jaywing: “Earlier concerns about high inflation, low growth, and rising interest rates are starting to ease. The UK now has clearer political direction, while the economy is stabilizing with inflation meeting the 2% target, better-than-expected GDP growth and low unemployment. With the cut in interest rates easing pressure on families and boosting disposable income, consumer confidence should further increase, having hit a two-year high in May.
“This improving economic environment is fostering a slow building of confidence among clients. We are seeing an increase in pitch activity and client growth conversations, showing an increasing feeling of certainty. While we don’t expect a sudden surge in spending, there is a steady increase in optimism anticipated throughout the second half of the year.”