Goldman Sachs/UK banking: attracting a crowd10 Jun 2020 20:10
Marcus may sound boring but he is clearly a looker. The consumer banking arm of Goldman Sachs has brought in a lot of UK customers since launching less than two years ago. The US investment bank sees a profit opportunity in UK retail banking. Meanwhile, regulators will welcome more competition in this highly concentrated market.
Since launching its short-term deposit product in September 2018, yielding as much as 1.5 per cent, Marcus has lured in £21bn. No more new accounts will be accepted. Above £25bn in deposits, Goldman would have to ring fence Marcus as a separate legal entity. That would mean cutting off this source of funding from the rest of the group, not to mention the added costs of the separation.
Given it had to dangle such juicy rates — easily double those found with large UK retail banks — one wonders why Goldman bothered. The group can borrow in wholesale markets at near zero, or potentially negative rates. The answer involves two things. For one, the Big Six UK banks — Barclays, Lloyds, RBS, HSBC, Nationwide and Santander UK — have long controlled the retail market. More than 71 per cent of deposits and 87 per cent of personal current accounts were at one of these institutions in 2017, according to watchdogs at the Financial Conduct Authority. That concentration has hardly changed this century. As such, Goldman can expect support from regulators for its efforts.
Marcus says it wants a long-term relationship. Looking at the UK banking arms of Barclays, RBS and Lloyds Bank suggests why, as some profit opportunity exists there. Returns on tangible equity for them were in the mid-teens last year, better than the roughly 10 per cent Goldman earned. Other US banks are coming too. JPMorgan has discussed plans to follow Goldman into the UK with its own digital bank.
The FCA welcomes challengers such as Marcus into UK retail banking. But its review was the seventh by regulators in 18 years. Little has changed in market concentration over that time. It never will if the only way to draw customers away from the Big Six is to offer costly incentives.