The latest Investing Matters Podcast episode with Inclusive Asset Management's Alexandra McGuigan has just been released. Listen here.
Thanks for the link Monkey79 and clearing that one up for us. So Barclays agree with the fabricated note unfortunately.
https://research-centre.barclays.co.uk/shares/bidstack-group/broker-views/broker-forecast/
https://www.fool.co.uk/investing/2021/04/07/2-uk-penny-stocks-id-buy-with-my-new-year-isa-allowance/
Shows you what a little bit of buying does in low liquidity. Looks to be a small ramp up on the financial articles. Better than actual news apparently. Perhaps a few more calls to Mr SCSW & friends.
Hard to say for sure on TU. All we have been told is early 2021.
They may be waiting on other developments/partnerships to release with it.
If any other newcomers want information on the company's progress to date, financial insights and research then this Wiki is a useful resource to get you started:
https://bit.ly/bidWiki
It also highlights some of the bigger advertising campaigns that Bidstack have run for Ubisoft, Electronic Arts, Codemasters, Sega, etc.
If newcomers want information on the company's progress to date, financial insights and research then this Wiki is a useful resource to get you started:
https://bidlievers.com/viewtopic.php?f=70&t=405
It also highlights some of the bigger advertising campaigns that Bidstack have run for Ubisoft, Electronic Arts, Codemasters, Sega, etc.
“As I'm spending the Christmas period in Southeast Asia, I've made two observations within the region that makes in-game advertising an attractive proposition going into 2021.
1. Exponential Digital Ad Spend
SEA is the fastest-growing region in the world for digital ad spent. Brands are refocusing their digital presence to target the ad medium that has highest audience of Gen-Zs and Millennials - Video Gaming.
2. Gaming Explosion in SEA
Concurrently, SEA is the fastest-growing regional market for online games globally - Eg. In Thailand & Indonesia, gaming titles published by Tencent, Garena, MOONTON GAMES & NetEase are seeing immense player counts on iOS & Android.
The DIGACHAN article showcases the work Bidstack Group PLC does in this space - providing immediate value to both publishers and advertisers. It's beyond just plastering an ad in a game, but ensuring that all creatives really blend into the native environment and your brand maximises outreach to the right audience.”
https://www.linkedin.com/posts/activity-6746689558554927105-ZW-i
Fitbit still going fairly strong. You might have heard of them.
FITBUG -> KIN -> BIDSTACK
Bidstack is picked up in the stream of news as further down they have a write up on today's news and shareprice movement.
"BIDSTACK SHARES SURGE
Shares of Bidstack Group PLC (LON: BIDS) surged 25.8% today after the in-game advertising group announced that it expects its full-year revenues to exceed analysts expectations driven by huge demand from advertisers."
Last time they sponsored Norwich FC in 2016 for the same placements and league the sponsorship cost under £100k.
This year, with Norwich struggling to fill the sponsorship space and a joint effort to assist a charitable organisation, the cost may have even been less.
I wouldn't get too worked up about it.
You know fully well that the money agencies bring in through the company accounts have to go down as revenues and the publishers cut as cost of sales.
The number put out by Stifel is for £1.5M. That is £1.5M brought in, NOT £5M brought in with £1.5M left over after cost of sale.
Posting that £5M is the company revenue target is extremely foolish.
Let alone then complaining about an estimated £0.1M in sponsorship cost and attacking the CEO.
Duracell, meanwhile, is making a big move into the world of gaming, beginning with the FIFA shirt sponsorships.
The company also features on the advertising boards of Football Manager 2021, and is providing batteries for Xbox controllers.
https://www.express.co.uk/entertainment/gaming/1367291/FIFA-21-TOTW-10-reveal-date-time-FUT-predictions-Team-of-the-Week-packs
I’ve said it many times already. A lot of brands are going to feature in this years edition of FIFA. I wonder who Duracell are speaking to that could have gotten them in to FIFA21 + FM21.
https://m.facebook.com/photo.php?fbid=4159974294019625&id=511845538832537&set=pb.511845538832537.-2207520000..&refid=13&__tn__=%2B%3D
Interesting to see that DGame had knowledge of this partnership before Bale announced it 3 hours ago.
“In the month of December we’re going to be launching an in-game video character which we think is going to transcend anything we’ve been able to do with the brand through our partnerships,” said Joe Barnes, director of sports marketing at Bud Light. “The thing we love about gaming [as a marketing medium] is that it’s not so established that there are predetermined rules of engagement. That means we’re able to innovate and do things that have never been done before.”
It’s a far cry from a decade ago when Microsoft tried to convince advertisers to buy ads in Xbox games. Back then, the infrastructure wasn’t in place to make in-game advertisers a cost-effective endeavour. There were no ad tech vendors like Anzu around to help marketers buy impressions at scale, video game publishers weren’t as open to working with advertisers as they are now and it was expensive to hard code ads into games. As the infrastructure around in-game ads has matured, they’re getting more experimental — and more frequent.
Naturally, agencies sense an opportunity. Dentsu launched its specialist gaming division DGame in the U.K. and Ireland over the summer and has several clients including Kellogg’s, Mondelez and Santander.
“The in-game advertising boom has caught our interest because it’s the type of inventory that can be bought via ad tech now,” said Peter Jacobs, DGame’s client partner. “We’ve seen some big developers want to engage with us because there’s untapped potential for revenue as well as the fact they need expertise [that] can help advertisers respect the player’s experience.”
“Take Duracell for example. Earlier this month, the advertiser became the first-shirt sponsor of footballer Gareth Bale’s Eleven Sports team inside the Fifa 21 game. The deal will last for the remainder of the 2020-2021 season, though it could be extended should it pay off.”
BMW has similar plans. As explained by a spokesman for the automotive advertiser: “We are working on various advertising possibilities such as in-game ads, but at the moment we can’t tell much more than that. It’s still an ongoing process.”
At least not in the traditional sense. As a result, advertisers are placing more emphasis —and media dollars once earmarked for traditional advertising — on partnerships with the likes Riot Games to develop non-intrusive ads.
In-game advertising is the tip of the iceberg when it comes to how we monetize our content,” said Florent Castelnérac, the studio head of Ubisoft owned Nadeo. “Advertising in the free-to-play space is away to support the fact that these games are played by wide audiences but there are also opportunities around the fact that more people are watching games.”
https://digiday.com/marketing/gaming-becomes-culture-touchstone/
“A major player in the online betting landscape in Belgium, Ladbrokes.be assumes its position as a pioneer and innovates by launching the first programmatic in-game campaign with Gamned! Already widely present on the multiplicity of channels, whether social, programmatic, SEO or through its affiliate network, Ladbrokes.be tends to distinguish itself through innovative projects, and this via an internally managed team. with the support and expertise of agencies such as Gamned and Bidstack.”
“ "At Ladbrokes.be, we are determined to use all technological possibilities to innovate. We are delighted that Gamned! brings us to the programmatic in-game in line with our audiences, in particular via the Football Manager game", explains Simon Mahieu, digital service manager at Ladbrokes.be. And to add: "This new type of advertising offers us immense potential on which we want to position ourselves today!" ”
“ "We are very proud of this exclusive partnership and of making our client appear in as yet unexplored gaming universes, with privileged advertising spaces and in affinity with Ladbrokes.be users! ", comments Jean-François Zirger, Managing Director of Gamned!”
“It is therefore via a technological partner of Gamned! (Bidstack) that the purchasing mechanics specific to programmatic (targeting, controlled capping, etc.) are now available in 100% in-game environments.”
https://www.mm.be/news-fr-50100-ladbrokesbe-debute-avec-le-programmatic-in-game-avec-gamned#
https://www.mm.be/userfiles/media/1606139675_1605870298-1605869787-lad.jpg
“The anticipation around the Sony PS5 and Xbox Series X and S has injected a lot of excitement into the market, as demonstrated by the recent record-breaking numbers of pre-orders. With winter weather approaching and expected lockdowns signaling a move back towards at-home entertainment, it could not be a better time for brands to be involved in the titles and campaigns surrounding these new console releases.”
“Suppose a household has pre-ordered one of the next-gen consoles. In that case, anything that enhances that experience — from TVs and headsets to specific clothes or food & beverages — can find opportunities with in-game advertising. And brand campaigns can be driven by the sale of new consoles via campaigns delivered in-game that fit seamlessly into a game’s virtual world.”
“As we get into the last stretch of the year and the pressure is on to move product, brands are realizing that they need to adapt their marketing tactics to environments that do not just push product advertisements but that allow their products and messages to be seamlessly integrated into them, and seen within a dedicated time span, as opposed to being scrolled past on newsfeeds.”
“The holidays represent a pivotal moment for brands to appeal directly to gamers, their interests, and the worlds that engage them by immersing themselves within that experience versus layering a traditional ad over an existing environment with a pop-up or unskippable content, for example. Instead of annoyance, you can create immediate interest across multiple demographics and drive the urgency to buy now. If it is in the game, itis likely just as worth exploring as the game itself.”
“The key is choosing a technology partner trusted by game creators who can immediately ad placement opportunities aligned with your campaign from their inventory.”
“Football games can host adverts throughout the stadium or on jerseys; racing games can display in-game ads along the track or on billboards as cars are rocketing through a city simulation. Characters in open-world games can earn branded rewards, decor, character enhancements, and more.”
“The beauty of these dynamic placements is that once you have found a game with the right advertising inventory for your brand and you have pinpointed the most effective yet subtle way to integrate your campaign, the ad itself can take on so many variations and be easily switched out for a new creative, making it ideal for deploying holiday-centric messages specific to the exact date, real-time deals, country or geographic area brands are targeting. In-game advertising is one of the most nimble and dynamic efforts you can add to holiday and post-holiday campaigns.”
https://www.toolbox.com/marketing/programmatic-advertising/guest-article/why-in-game-is-the-best-add-to-holiday-marketing/
Adam Fisher
Head of US Sales at Bidstack Group PLC
“Some great initial stats from Bidstacks partnership with Christian Fuchs and NFG last year. To learn more about the partnership we did with them and how we can help your brand get in FIFA next season, please feel free to reach out. #Bidstack #getinthegame #ingameadvertising #esports #FIFA #EA”
https://www.linkedin.com/posts/adam-fisher-b0a8695_bidstack-x-nfg-collab-kit-fifa-20-activity-6735546676632698880-ague
“We're honored to welcome Vikram Takru with KloudGin, Rodrigo Liang with SambaNova Systems, Marius Vetrici with WPRiders, Fabio Moioli with Microsoft, and James Draper with Bidstack into Forbes Technology Council.”
“Selected for the diversity and depth of their experience, these outstanding leaders are valuable new members of our network. They each bring a track record of professional achievement and success.”
“Forbes Technology Council is an invitation-only organization comprised of leading CIOs, CTOs and technology executives.”
https://www.linkedin.com/posts/forbestechcouncil_were-honored-to-welcome-vikram-takru-with-activity-6734561258005151744-3EEP
Brands can now get in to FIFA a lot easier without having to pull off the Burger King stunt.
https://i.ibb.co/ThY1V36/F2-CA1-F7-D-A48-D-47-E2-A4-BB-614-B1-E350179.jpg
Following last years inclusion of esports kits in FIFA20 this year it looks like they are really opening it up to more organisations + sponsors. Expect a lot more brands to now feature in FIFA21 through shirt sponsorships. Perhaps there will be matching boards, tifos, etc to go with them.
https://newdigitalage.co/2020/11/10/has-in-game-finally-reached-a-plateau-of-productivity/
“Italian coffee product manufacturer Lavazza has entered into the world of esports by joining forces with London-based organisation Fnatic.”
“The activation will see a co-branded map added to popular free-to-play battle royale game Fortnite. The map includes the Lavazza headquarters based in Turin and a number of references to Italian cultural heritage including the Colosseum.”
Craig Santicchia, Partner Development Director at Fnatic, added: “This partnership is a taste of what’s to come from our two brands as we continue pushing boundaries and activating inside the most relevant platforms for Gen Z. Helping Lavazza enter the industry in a fun, disruptive way via these digital experiences shows that the only limitation is our imagination.”
https://www.esportsinsider.com/2020/11/lavazza-fnatic-partnership/
I wonder if Glen Calvert had any help bringing this brand in to gaming. Curious to see what more is to come from these two.
First they add racing stadiums filled with racetrack billboards to GTA V.
Now they are adding an MMORPG aspect to NBA2K21 in the form of “The City” filled with billboard everywhere.
I wonder what their thoughts are?
https://youtu.be/6VC2zxm3IGQ
“The City definitely puts a unique spin on NBA 2K21, something that its developers say has been possible only with these upcoming next-gen consoles. It will be interesting to see if 2K Games will insert any form of in-game advertising, something it has been heavily criticized for, especially since The City is almost the perfect place to put up those ads.”
https://www.slashgear.com/nba-2k21-the-city-gives-the-game-an-mmorpg-spin-04645846/amp/
Slashgear author might have failed to spot them.
https://i.ibb.co/xH29d2h/4306824-C-7-A32-4-F90-8-A7-D-D0329742-EF88.jpg
https://i.ibb.co/CVykwpj/85-BCB37-D-AE75-4826-BA25-59560-A5-F490-D.jpg
Only possible on next-gen consoles (for those of you paying attention).
Probably a good idea from the MMs. Monday might be busy.
https://i.ibb.co/0sXRjPV/Screen-Shot-2020-08-14-at-16-11-35.png
https://www.emerce.nl/achtergrond/waarom-in-game-advertising-juist-nu-zoveel-potentie-heeft