The latest Investing Matters Podcast episode featuring Jeremy Skillington, CEO of Poolbeg Pharma has just been released. Listen here.
ITV has kicked off 2020 with its biggest audience share in more than a decade, led by the audience-free version of Ant and Dec’s Saturday Night Takeaway.
From January to March, the main ITV channel had an 18% share of overall TV viewing - its strongest Q1 performance since 2009 and the channel’s fifth successive year of Q1 share of viewing growth.
ITV’s main channel’s share of commercial viewing was 26.7%, its highest recorded since 2011.
The channel’s top-rated single episode of 2020 was the 21 March episode of Saturday Night Takeaway, which ITV decided to record without a studio audience after the outbreak of Covid-19.
The episode delivered the biggest ever viewership for Saturday Night Takeaway with 7-day consolidated viewing of 10.6m (46.4%) for the ITV Studios production.
New Pictures drama White House Farm followed in the pecking order with consolidated viewing of 8.4m (33.4%) and an episode of Coronation Street entertaining 7.7m (35.7%).
New dramas McDonald & Dodds and Flesh and Blood both topped 6m at their peak, plus the launch of Saturday night hit The Masked Singer, the best episode of which drew 7.6m viewers.
ITV and NHS Charities unite
ITV is partnering with NHS Charities Together as official broadcast media partner on a new appeal to urge viewers to donate to the NHS and send messages of support to their staff.
The broadcaster will dedicate Thursday 16 April to all the NHS heroes on the frontline of the fight against Covid-19, as the appeal asks anyone who can afford it to make a £5 donation, alongside a personalised message to NHS staff, by texting CLAP to 70507.
The appeal is aiming to generate at least a million claps and raise £5 million to help support NHS staff.
TV viewing is up massively for everyone, so I guess Netflix are doing well (although they will never tell you. Everyone in my group of friends and family are talking about Tiger King in the same way as Making of a Murderer so I guess its doing really well. C4 are also having a nightmare even though they are recording huge audiences. Its all about the advertising.
The issue is with advertising is that it gets pulled first as it isn't a fixed cost. All productions are being moth balled.. TV viewing is up for news coverage but ITV got rid of their news channels years ago. Most of that content on Britbox will be required for ITV 1 and 2 as it will eventually run out of up to date content.
I doubt it.. Travel advertising (which is huge in April) has been wiped out, no more Six Nations rugby.. and the results themselves
https://www.marketingweek.com/mark-ritson-commercial-tv-decline/
Maybe this is part of the reason... The issue is TV is still really strong for over 40 year olds.. the problem is advertisers are fixated on 16-34's.
BT Sport has retained the rights to broadcast Champions League games for another three seasons in a deal worth £1.2 billion.
The new deal is worth £400m a year, slightly up on the 2018-2021 rights cycle which is worth £394m a year.
As such, UEFA has protected the value of its Champions League rights in Britain. That contrasts with the Premier League, which has seen domestic broadcast revenue drop 8% from this season.
The deal was first reported last night by Associated Press, and confirmed this morning by BT.
BT reportedly fended off offers from ITV and Sky to secure the rights.
there was no live football before Sky???
You are assuming that xxx million people would be prepared to pay for something that they have never had to pay for before? Also from a BBC perspective, people would be prepared to pay over and above what they are currently paying via the TV licence?
Pure fantasy..
Its got nothing to do with ITV... BT sponsor all of the Home international teams including the ladies
https://sport.bt.com/news/bt-signs-with-the-home-nations-to-boost-grassroots-football-as-the-new-lead-partner-of-england-scotland-wales-and-northern-ireland-S11364400898616
From what I have seen ITV are looking to team up with Sky again. UEFA want at least some of it on free to air
Yep, an election will put a pause on all non-existential government advertising, would hit ITV hard
I totally agree.. content is king, but it's all about quality over quantity; Most of the stuff on Netflix is rubbish, they dine out on a handful of big shows but the most viewed show on Netflix last year was Friends. How much of that content listed would you pay for?
I guess it all depends if ITV own any / part of the IP for Downtown Abbey - I'm sure if they did they would be singing from the rooftops about it (as BBC / C4 films do when they have a hit)
https://www.marketingweek.com/mark-ritson-streaming-wars/
I wonder which 3 will succeed??
https://mediatel.co.uk/newsline/2019/09/20/britbox-strikes-deal-with-channel-5-and-comedy-central/
I agree, surely a £1 billion asset can't be just discovered?!
All advertising from the government gets pulled if there is an election
Hi Solley
can you forward the link please? that is interesting
Thanks!
Do you mean an APP that appears when you turn the TV on? That's not regulated that's a commercial deal between the service and the TV manufacturer