RE: Mr Checkout!4 Apr 2021 12:29
Morning Billy,
No, just generalising / short cutting down to each outlet producing a very low £15 profit for Zoe per day. Smokes only, retail at $9.99, with say 50% to outlet ($5, could be 40%), = $5 dollar to ZOE. I don't know the costs to Zoe of each unit, so can't comment so I just assume that that each outlet sells at least enough units per day to give ZOE £15 profit a day.
i don't think it really matters what profit exactly per unit that Zoe get, ( as long as its reasonable) as long as they shift enough units per outlet, they MUST guarantee to give the shop its profit and also generate a good profit consistently from each outlet for themselves.
My guess work is probably miles out, could be $10 a pack, $3 to shop, = $7 dollars to Zoe, with $2 costs = $5 per unit profit to Zoe. ...
IMO that must be the minimum that the shop would expect from such a placement point. its just that with the product sitting at the till, which we all know is prime selling space. Then if Zoe can't reward the shop with at least $15 a day....they will go somewhere else, find someone who can.
I'm just trying to get my head around these numbers but yes, there will be costs.
Cheers Vas