RE: The only way to look at it - and it is super bullish7 Jul 2021 17:44
Hi Billy. Just an observation. It seems everyone ( including me) assume that each shop take a case of 48 units each per delivery.
Do we have any evidence of this?
There has been claims over the months of seeing extra stock next too, or nearby the counter stands selling Chills and chews according to the images kindly produced bu some, and also outlets selling Chill smokes by the roll . The chew packs take 5 per roll) etc.
Therefore, the 48 units per outlet could be significantly out. Likewise , the three best selling products will be sold out long before the remainder - so when the time to re order each outlet ( depending on what sells best), will take a be spoke re order of plenty of what sells best, and few of the slow movers - so after initial product placement on shelf every re order will be different, any re order may not be a straight re order of a case of 48 but a re order of differing amounts, according to recent sales and any promotions etc .
I still think 48 units is very kick off pack- especially across six differing products because what the shop / Zoe want to identify are the best sellers according to each shop, area, local promotion, local price point, discount offered etc and just knowing at end of month say, that they have sold all eight packs of Chill menthol smoke is not enough info, they need to know that once the space immediately replenished they actually went on to shift 28 units by end of month., not just eight.
There will be some shops that are mega sellers ( may take many cases per re stock) and many others that are more bread and butter low average sellers so i can't see how we can really know how much stock is being placed on shelves, and in store rooms at each delivery.
I think the shops that are mega sellers will be ordering in high numbers , and placing product in store rooms ready for
immediate restock. the low turn over ones will just wait for the natural replenishment cycle.