Main man24 Jan 2019 13:34
CEO - David Ciclitira ONE OF THE KEYS TO INVESTMENT
During his 35 year career, through his innovative vision, drive and creativity, David Ciclitira has played a significant role in shaping today's satellite broadcasting and sponsorship landscape.
He was one of the four original shareholders of Europe's first satellite television station, Satellite Television plc ('SATV'), which was renamed SKY following the sale in 1983 of 65% of SATV to Rupert Murdoch's News Corporation. David remained with Sky as Deputy Managing Director until the end of 1986 when he left to found the original Parallel Media Group ('PMG'). While at Sky Channel, as well as the day to day running of the television station, David Ciclitira was responsible for establishing Sky's own production company and for setting up of the first VPL and Pan-European PRS agreements, as well as the conception of, and early involvement in, the setting up of Eurosport. During this time David also established the first ever World Music Video Awards.
In 1987, David founded Parallel Media Group plc (PMG) In 1998, under David's guidance PMG entered into a joint venture with NBC for the formation of CNBC Sports International Limited, the international sports broadcasting arm of NBC which was broadcast on its CNBC Europe and CNBC Asia platforms. PMG successfully sold its shareholding in CNBC Sports to NBC in 2004.
David has also overseen the marketing strategies for some of the world's leading brands including managing Pepsi's UK music sponsorship strategy for several years, representing Heineken as its global sponsorship agency (creating the pan-European Buckler Basketball Challenge and overseeing their activities in golf, as well as overseeing their sponsorship of the Whitbread Round the World Yacht Race), acting as Omega's sponsorship agency of note, negotiating UBS's title sponsorship of the Hong Kong Open, creating a sports tourism strategy for South Africa at the end of apartheid and launching the Ballantines Championship in Korea for Pernod Ricard.
MEET THE TEAM VERY IMPRESSIVE - http://livecompanygroup.com/team.html