RE: US economy22 Mar 2025 11:15
US economy is one to keep an eye on but the listener base is increasing every year. Latest report shows 55% of Americans now consume monthly. As per below Podcasting market is still growing significantly but not as fast as previous years, AB did all the hard work in 2023 and 2024 and now primed for rewards.
The IAB’s 2025 outlook predicts overall ad spending will continue to grow this year, but not at the pace of a year ago without big events like the presidential election or the Olympics. Its survey of buyers anticipates a more modest growth rate of 7.3% in 2025, compared to an estimated 11.8% growth rate last year.