RE: AB, advertising and general market1 Apr 2025 18:36
Top 15 February ad spenders are down 10% on last year - I still think AB will grow significantly in 2025 and claim a great share of the pie but anyone saying there isn't going to be a slowdown hasn't looked out of the window
2025 outlook is weaker than January update - AB in a good position to weather the storm especially with minimum guarantees removed but don’t be surprised to see them be cautious