Colin Linkedin18 Mar 2024 12:35
The most significant development to date in the evolution of #driver #monitoring #DMS and #cabin monitoring #CMS is the single optical path DMS+CMS system for #interiorsensing integrated into the Magna International #occupant monitoring #mirror. Seeing Machines has today confirmed that that program has now reached start of production #SoP.
As discussed in January, the "large German OEM" is assumed to be Volkswagen based on research at #CES where the #VW press conference featured an ID.7 and the latest generation Golf Mk 8.5, both clearly with the Magna occupant mirror installed. Specifically the program wins involved are assessed to be the MQB evo and MEB (ID #EV) platforms. The potential annual production volumes here are huge.
I experienced the performance of this product first hand at CES. That is me in the center of the picture below, taking the photograph during the Magna demonstration.
Integrating fully featured interior sensing (DMS+CMS) into a single optical path inside the rear-view mirror #RVM is such a significant technical development that this program win has been subject to endless speculation and misinformation within the #incabin industry about whether interior sensing for #GSR and #NCAP compliance is even possible from the RVM.
So important is the significance of the product that many #OEMs have paused and completely rethought their interior monitoring development plans, taking a "wait and see" approach to the first win. Today the product is confirmed at SoP and will be tested and scored by Euro NCAP - For Safer Cars, Vans & Trucks soon enough. The outcome of those tests will be irrefutable and industry developments and design awards will inevitably go from there.
Magna isn't waiting and is so confident of the commercial success of the program that it already has a second generation product in development. The only other significant RVM player is Gentex, which showed at CES a dual-optical path solution, with #NFOV IR image sensor covering the driver located in the RVM chin, and a fish-eye IR sensor in the overhead console covering the cabin for body-pose estimation of all occupants.
Production for VW started in March, so only about one month of build will feature in the Q1 #KPIs that Seeing Machines will publish in May. The exciting numbers will come in August, with the Q2 KPIs featuring the full three month build.
A detailed article on the Magna RVM solution was published in The Ojo-Yoshida Report at: https://lnkd.in/e9fAEw3d
Link to full announcement: https://lnkd.in/emW_Sjka
For institutional investors, family offices, and others seeking an expert third-party source to understand trends in the DMS, CMS and OMS market, I can be booked for telephone-based consultancy via GLG, Guidepoint, and Third Bridge Group Limited. Just ask for me by name.