RE: GM all-electric Chevy Equinox goes on sale as the latest test for EV production and demand22 May 2024 22:13
We really do believe that this is the one that's going to crack the code and allow us to bring EVs to Main Street," Brad Franz, Chevy's crossover marketing director, said at the Equinox EV's media preview in Detroit this week. "It's not just about expensive vehicles anymore."
Until the revamped Chevy Bolt makes its return, the Equinox is the least expensive Ultium EV you can get. It undercuts its larger cousin, the Blazer EV, by around $10,000 or more, and comes in far lower than the $94,500 Silverado EV RST First Edition that journalists also drove in Detroit this week.
But what's interesting is that while the Equinox EV is more affordable than some of its GM relatives, it doesn't feel de-contented, even compared to the more expensive Blazer EV. It still offers Super Cruise hands-free automated driving assistance system, robust Google Assistant voice controls, automatic liftgate opening and many other tech features.
Like several of GM's other electric cars, the Equinox EV won't replace the mechanically unrelated gas version, which is all-new for 2025. That continues to be a top-selling crossover for GM, with over 212,000 sales last year. But Purdy hopes the EV variant is familiar enough, and a strong enough deal, that it may convert some of those customers and bring in new ones too.
https://insideevs.com/news/720117/gm-equinox-affordable-tech-preview/amp/