Colin Linkedin17 Jun 2024 14:00
The history books will record that 2024 is the year the #automotive #driver #monitoring #systems market finally started to deliver. Revenues for #DMS #OMS are forecast to double this year to $1.3 billion, and then again in 2025 to $2.6 billion. Revenues are forecast to continue to grow to $5.7 billion in 2030. Magna International looks set to be the leading tier-1 supplier of DMS in 2024, with Seeing Machines the leading tier-2.
Regulatory tailwinds are now driving this market forwards. In Europe the General Safety Regulation #GSR comes into effect for DMS next month, and China has adopted the #GBT directives. In the U.S., National Highway Traffic Safety Administration NHTSA has issued an #ANRPM for #impaireddriving prevention, and is set to release an #FMVSS before the end of this year.
Euro NCAP - For Safer Cars, Vans & Trucks is set to release its 2026 test protocols for DMS around September, which will further raise the performance bar of DMS with the possible inclusion of cognitive distraction and impaired driving prevention. China NCAP is set to follow the Euro NCAP roadmap for DMS, bringing harmonization across the #NCAP program for #distraction, #drowsiness, and #impairment detection for the three crucial automotive markets of Europe, China, and the U.S.
The market is also being driven forwards by the continued adoption of DMS for #automation #complacency in supervised automation systems ("Level 2+") such as Ford Motor Company #BlueCruise and General Motors #SuperCruise. While "hands-off" and "eyes-off" driving captures all the press attention, it is the adoption of #safety systems such as #AEB and lane-keeping, along with DMS, which instead now has all the regulatory focus. The fusing of the DMS signals with AEB is a key technical development ahead.
The safest driver is an alert, engaged, and unimpaired human, with hands on the wheel, eyes on the road, and mind on the task of driving. Mitigating distraction, drowsiness and impairment is now the key regulatory focus. The era of understanding human behavior as it applies to crash risk has begun, with DMS set to become as common as airbags and seatbelts.