RE: India Booming!12 Sep 2018 11:04
Putney - I completely understand your frustration here but I would question the conclusions that your are drawing.Yes, the company have made mistakes, yes, they communicate terribly at times but I don't think that you can pin the blame on one individual. What has happened is that they have gone into an e-commerce market in India that is very different to the one in the UK, where basically if you spend enough on marketing you can pretty much guarantee that you will be able to sell a reasonable amount of goods on sensible margins. They have entered an e-commerce market that is developing rapidly but dominated by very large players all fighting each other very aggressively for market share because they know that the organic growth of that market for the next 10-15 years is going to be very strong.
However, IMO that has created a very unique opportunity in that Koovs have an established e-commerce platform that cannot be replicated overnight, a founder who has invested heavily and a leading fashion retailer who needs both a platform and the relevant e-commerce skills.
That said, they now have to start delivering in every aspect of the business. No excuses from here.
At the moment the key competitor for me is Jabong. They have to start matching Jabong's rate of growth. Looking at social media they seem to be doing a decent job so provided they can convert that activity in to orders I would expect to see a significant improvement. If Biyani and Future Group are truly committed to Koovs and use all the tools at their disposal, like Future Pay/retail stores etc, there is every possibility that could they get this business back to the IPO level.