RE: Koovs number ranked number 41 Feb 2019 10:07
Jambon, we all agree with his sentiment but what we really need to see is the delivery. We need to see a well considered plan with measurable KPI's which are consistently beaten on track to the longer term objective. Mary Turner, at our expense, has just been awarded 12,109,688 shares with an option price of just 17.7p. In return this is the strategy she outlined in the interim report. This is not good enough. Any of us could draft this in about 10 mins. If this is the best she can do then she is not the person for the job.
12th December 2018
INTERIM REVIEW
Strategy
Koovs' commercial strategy and goal is to become India's number one western fashion destination, to be delivered through rapid and scalable growth. We will do this by following the strategic objectives detailed in the latest annual report for the year to March 2018 and listed below:
Ø Expand the product range
Ø Engage customers through content
Ø Amplify the brand
Ø Extend distribution
We aim to deliver a seamless, engaging customer experience across web, mobile and tablet through fashion and lifestyle related content.
Furthermore, Koovs aims to be the undisputed affordable western fashion brand for the style-conscious and globally connected twenty-somethings in India through high profile and targeted marketing campaigns across multiple channels in India's major cities.