FVR update24 Aug 2023 20:49
BOSTON, MA – August 24, 2023 — PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named FundamentalVR as a Trailblazer Company of the Year finalist for their Supplier/Vendor category.
FundamentalVR is a healthcare technology company with a mission to improve patient care by accelerating product and procedure rollout through their industry-leading virtual reality (VR) training platform Fundamental Surgery. Fundamental Surgery offers immersive HapticVR™ OR and clinical environments for HCPs and internal teams to physically interact with a virtual patient and digital twins of key equipment, medical devices, and surgical robotic systems. Partnering with medical device, pharmaceutical companies, and healthcare systems, FundamentalVR is helping to enhance skills acquisition and training globally.
“I am incredibly proud of our team and honored to be nominated as Company of the Year. With relentless focus on innovation, we will continue to empower our partners, enabling them to excel alongside us. Together, we strive to revolutionize surgical training and vital product and procedure adoption, ultimately elevating patient care and transforming the healthcare industry.”
Richard Vincent, CEO and Co-Founder of FundamentalVR
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts.
The Company of the Year judging criteria included: Innovation (pursuit of excellence and innovation across the board in advertising, sales, product development, public relations, and communication); Talent Development (a record of attracting, developing, and keeping talent); and Social Responsibility (supporting patient access, civic and global involvement, and environmental consciousness). Companies of the Year are selected in five categories: Pharma/Biotech, Medical Device/Diagnostics, Specialty Pharma/Biotech, Advertising Agency, and Vendor/Supplier.
“In addition to working on some of our industry’s biggest brands, launching some of the most innovative offerings, and providing some of the most exiting forms of engagement this past year, each of our Company of the Year finalists are thriving in the facets that extend beyond the life sciences and marketing. These organizations are striving to achieve more diverse, productive, and fulfilled workforces, which result in company cultures worth emulating. Plus, their efforts to donate both funds and time to causes around their communities and for the betterment of our environment is exactly what we need to create a better world for us all.”