article from FMCG4 Jun 2009 18:42
May 13, 2008
Lunchbox market
Piling on profits
According to new research, Brits spend £5bn on sandwiches, with canny retailers piling on those lunchtime profits.
The British Sandwich Association has announced that consumers in the UK are spending over £5bn on ready-made sandwiches from shops and food service outlets in the past 12 months, with the average price of a commercially made sandwich hitting a new high of £1.85.
The report is compiled using data from TNS and other research sources and showed that fast-growing sandwich bar chain Subway, tops the list, achieving sandwich sales of about £300m. This was almost double that of Tesco, now in second place with a 25% share of the multiple sector. Marks & Spencer came just behind Tesco, with 23%.
The biggest losers in the last year were garage forecourts, down 10% in volume, but convenience store groups performed well. The report questioned how the industry will be able to maintain the ten percent year-on-year compound growth it has enjoyed since the early 1990s.
The real challenge for the future, it says, is whether the commercial sandwich market can attract consumers away from the home-made lunchbox market. Retailers in particular need to focus more closely on the lunchbox market as a category in its own right.
to be continued...