The 'live' websites are the reason I first invested in Reach when it was down at the 50p level. I live in Teesside and 'Teesside Live' is the place to go for local news. They are expanding this brand to all areas of the UK meaning the daily viewing audience will be up there with the national news websites.
As you say, monetising these visitors is key and progress in this area is still at an early stage meaning considerable growth potential.
The SP is very well supported at the 3.8p level and seems to bounce off it quite hard offering some decent opportunities for traders.
For longer term holders, trading update should be due in about a month. Most of the haters predicted a placing well before now so it would appear they have at least enough cash to get us to the interim results. My hope is that there's enough positives in those results to warrant continuing to hold.
Just had a blast on mad skills bmx, one of the Turborilla games recently added to the Bidstack portfolio. A few ads on there, all of which are well placed right at the start line for maximum view time. The sky broadband ad looked great. However I'd estimate fill rate to be less than 5%.
IMO this is what is holding Bids back. But its only a matter of time until the advertisers wake up to opportunity here. The big agencies won't have set up dedicated departments for less than 5% fill rates.
All this board seems to be bothered about is James Draper and how he sold some shares at 30p. Forget the past for one second, take a look at the tech they have, the potential market size and the advertisers who are starting to wake up to IGA and seriously tell me this company is worth £17m.
This is just the start. At some point it will explode!
Jimmy - just checked last years AGM statement and you're correct, they did confirm 2020 revenues would be in line with market expectations.
I share the belief that they don't expect to hit the £9m revenue previously forecast, but it will be significantly higher than 2020. And yet the share price is a similar level to what it was this time last year.
BTW - I had a look at Avacta results today: Revenue = £3.6m. Operating Loss = £21.3m. Market cap = £628m!!!
Why the high market cap - because the market is looking to the future potential.
For some reason it isn't with Bidstack. Undervalued considering the potential!
Great to see significant progress been made by Bidstack helping establish this completely new area of advertising. The development is plain to see:
First build the software (done) - then attract the games developers (ever increasing inventory) - then attract the ad agencies (major agencies now have dedicated gaming divisions) - then attract the advertisers.
For me, it is only a matter of time before the advertisers flood in. Given the absence of any revenue figures for the year to date, I suspect the fill rates are still very low. But Q1 is historically the quietest period for advertisers.
If you're prepared to be patient, there is significant potential here. If not, don't invest.