Good news21 Aug 2017 21:36
GAME Digital To Pilot Concessions In Four Maplin Stores
Mon, 21st Aug 2017 14:31
LONDON (Alliance News) - Video games retailer GAME Digital PLC on Monday said it has signed a retail partnership with technology retailer Maplin Electronics, through which GAME will pilot concessions within some of Maplin's stores.
The trial will initially begin in four Maplin stores.
GAME has 304 stores, 220 of which have lease renewals by the end of 2018, and the company said it is exploring opportunities to partner to gain or retain locations.
GAME said it hopes to create "an authentic GAME experience" in Maplin stores.
"GAME has a similar market position to Maplin ? a real expert in their category, with knowledgeable colleagues, who are passionate about what they do and who provide great advice to their customers; a great cultural fit," Chief Executive Oliver Meakin said.
Shares in GAME were trading up 0.6% at 24.13 pence on Monday.
By Karolina Kaminska; karolinakaminska@alliancenews.com; @KarolinaAllNews
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