G4M5 Jan 2019 13:14
G4M clearly have serious logistics problems. They had problems in Sweden a few months ago, and now they have problems in the core UK market. Top management don't appear to have the skills to post a few guitars.
Its wafer-thin profit margins have halved, and are getting even thinner, at under £1m for 2019. It's not hard to envisage one more logistics cockup this year sending them into loss territory. Trouble comes in threes, as they say...
Valuing G4M at a more realistic 10-15 x profit, to account for the discounting and operational risks, and to account for Brexit and Corbyn, it brings a shareprice target around 50p.