RE: US sales figures.3 Mar 2021 12:27
Gallini, Agreed, the last RNS was very positive. However the ZOE brand needs to grow sustainably, and build trust with it's customers, so logistics, supply chain, and quality are extremely important. Nobody wants to start taking a smoking cessation product, only to find it suddenly unavailable on the shelves. Similarly if the quality of the product is not up to regulatory standards or simply not as good as it once was, this will put off potential, and existing customers. So the growth in sales is important, but only if supported by the other key factors that drive sustainability. If these are in place, then tell us that in an RNS, and this will build confidence in the product, and ultimately drive the share price.