/17 May 2018 08:17
NEW YORK--(BUSINESS WIRE)-- Channel V Media (CVM), a PR and content marketing agency that specializes in launching and building market momentum for fast-growing and visionary companies, has been named a Gold Stevie� Award winner in The 16th Annual American Business Awards. The company took top honors in the �PR Campaign of the Year (Business-to-Business)� category for its work bringing artificial intelligence platform Albert, created by Albert Technologies (LSE: ALB.L), to market.
In 2016, Channel V Media introduced Albert to the U.S. market ahead of other soon-to-launch business artificial intelligence technologies. In 2017, the agency�s public relations strategy evolved from introducing AI to a business community that was at best unfamiliar with it, and at worst skeptical of it, to driving mainstream adoption of the increasingly in-demand product.
CVM was honored by the American Business Awards for the success of its four-tier 2017 strategy: 1) educating the industry and defining the AI message for emerging companies; 2) securing market validation; 3) making Albert one of the most highly visible AI platforms in the world; and 4) introducing AI into broader business and technology conversations.
In praising Channel V Media, the Stevie� Award judges noted, �AI is generally looked upon with great skepticism. To be on top of market giants such as Oracle and Salesforce is no small feat.� They also recognized that �finding the through-line connection for Albert to IBM Watson and Salesforce was a great play. When you can �connect the dots� for media and consumers, that is the green light to success.� And they applauded Channel V Media�s �creative, decisive and � very importantly � result-rendering campaign.�
�When we set out to bring Albert to market in 2016, we quickly saw that media and marketing end users weren�t prepared to have a conversation about how artificial intelligence could benefit businesses,� said Gretel Going, President of Channel V Media. �Reporters and analysts were initially reluctant to tell the AI story to readers, and some wondered whether AI was a fad. Now, artificial intelligence feels almost mainstream. We�re happy to be recognized for the part we played, along with Albert and some forward-thinking reporters, to break down those upfront barriers.�
This year�s competition saw more than 3,700 nominations from organizations of all sizes and industries. The list of 2018 Stevie winners are available at https://stevieawards.com/aba/.
About Channel V Media
Founded in 2008, Channel V Media (CVM) is an award-winning communications and content marketing agency that specializes in launching and building market momentum for fast-growing media, technology and consumer companies. CVM builds awareness for companies and their products, develops C-suite leaders int