RE: Why Facebook is investing in a bloc6 Jun 2018 10:02
05:30 06 Jun 2018
In this guest editorial Gaurang Torvekar, co-founder and chief executive of Indorse, a blockchain powered professional network, explains why the major social media companies are now investing in blockchain technologies.
Facebook logos in peoples hands
A new Facebook team is said to be exploring blockchain technology
Facebook is reportedly creating a new team which will work on exploring the potential applications of blockchain technology.
According to several news sources, the head of the company�s Messenger app, David Markus, is now going to head a �new internal team at Facebook dedicated to exploring blockchain technology�. Along with him, several Instagram executives will also be joining this team.
While this is an unanticipated development, it shouldn�t come as a surprise to the community, considering several banks have been actively exploring blockchain technology over the last few years.
Find out more about Ethereum-powered professional network Indorse
In order to understand why Facebook is using blockchain, it�s important to understand what exactly is �blockchain�.
In short, blockchain is the underlying technology underpinning several cryptocurrencies like Bitcoin and Ethereum, which are being used by millions of people right now and have market capitalisations in billions of dollars.
Blockchain can be seen as a distributed ledger, wherein several peers in the network need to come to a consensus before including successive transactions in the ledger.
The scalability challenge
When blockchain technology started gaining mass adoption a few years ago, the entire premise centered on its ability to take away the power from centralised systems and institutions and give it back to users in a decentralised manner.
While there has been a lot of hype surrounding the technology in preceding years, it hasn�t been able to keep up with the hype due to some major problems related to scalability.
The fact that major companies like Facebook have started looking in the technology, begs the question � why?
One of the main reasons and speculations in the community is that Facebook wants to fix its image after the recent Cambridge Analytica scandal where a lot of users� data was leaked and used in a malicious manner.
Apart from that, the concept of crowdfunding through ICOs, or Initial Coin Offerings, has taken the world by storm.
Handing power back to the people
There are several companies like Steem, Lunyr, as well as Indorse, which are working to create social network applications powered by blockchain technology, in order to give the power back to people.
These applications not only let users control their data, but also give them an opportunity to monetise it.
This could have been one of the reasons Facebook is looking into the technology.
While this move by Facebook will certainly add more validity to the technology a