RE: Why Facebook is investing in a bloc6 Jun 2018 10:02
Handing power back to the people
There are several companies like Steem, Lunyr, as well as Indorse, which are working to create social network applications powered by blockchain technology, in order to give the power back to people.
These applications not only let users control their data, but also give them an opportunity to monetise it.
This could have been one of the reasons Facebook is looking into the technology.
While this move by Facebook will certainly add more validity to the technology and might even lend it more credibility in the mainstream market, Facebook might not be creating its own cryptocurrency just yet.
In January of this year, Facebook banned ad accounts of several cryptocurrency companies and ICOs.
How exactly is Facebook using blockchain?
It is highly likely that they might use it for encrypted data storage and maybe even for revamping their advertising modules and systems.
This idea stems from the fact that David Markus, who is heading Facebook�s blockchain team, has a background in payments through his previous experience at Paypal and advertising as well.
He is also on the board of Coinbase, which is one of the world�s biggest cryptocurrency exchanges.
It is not entirely obvious at this point of time how Facebook might actually be using blockchain technology, and its plans for the future remains to be seen, but one thing is for certain: Facebook doesn�t want to miss out on the growing hype and the community adoption of the blockchain.
They can definitely see huge potential and opportunity for this in the future and wouldn�t want to be left out, especially if one of the blockchain-based social networks becomes big and tries to dethrone Facebook from its current position as one of the market leaders.
It might also be the case that Facebook just uses blockchain for one of its apps or verticals like the Messenger app, similar to how Kik and Telegram are planning to use it.
Having said that, it is unlikely that Facebook will go down the same route as these two companies and do its own ICO.
Gaurang Torvekar is co-founder and chief executive of Indorse, an Ethereum-powered professional network.