Member Info for Seeing-2020

"To support driver safety, DMS must be able to detect drivers’ visual attention state. It should know when you are looking at the road, when you are not, and the last time you checked it.  A camera-based DMS enables visual attention – the best current available predictor of driver engagement – to be measured, and it can measure this in a continuous fashion, without requiring the driver to perform any unnatural movements that are unrelated to the driving task.

Having hands on the wheel will, in most cases, be a requirement for taking over during an unexpected event, but this step ranks a distant second to ensuring the drivers’ eyes are actually on the road.

The eyes are the window to the soul – it’s never been the hands!"

Great article

https://aithority.com/technology/mobility/eyes-the-windows-to-the-soul/

Sch, I tend to agree, one thing we have to live with as shareholders is the nda that stop OEMs being named as quick as we like, however we can work out who they are and what models at least most of the time.

So we don't need 10 new engineers for the F150 lightening or the Merc S Clasd or the BMW IX, those cars had been planned for years and the only work we have to do now is count the cash as it rolls in.

So one of the biggest signs we can have that we have won "our fair share" of the recent RFQ is the increase in workforce.

Seems like Very Agressive Growth to me or VAG for short

https://www.msnbc.com/rachel-maddow/watch/massive-market-reach-of-ford-s-f-150-could-make-all-electric-version-a-game-changer-112389189852?cid=sm_fb_maddow

Sch, I tend to agree, we don't need PR we just need to announce the design wins when the contracts are signed.

Oh and it has Bluecruise

https://robbreport.com/motors/cars/ford-f-150-lightning-everything-we-know-1234614318/amp/

The smart SYNC 4A system promises to adapt to driver behavior and gives you access to some of the Lightning’s more forward-thinking features, like BlueCruise, which promises hands-free driving on over 100,000 miles of highway in the US and Canada.

https://www.t3.com/amp/news/the-ford-f-150-lightning-the-electric-pickup-that-will-change-motoring

The Ford F-150 EV is set to launch tonight and, when it does, motoring in the US will change forever

Further expert opinion by the industry expert

"Below is what looks like a link for Denso/Qualcomm/Seeing Machines. The BMW iDrive 8 has ADAS from Aptiv (Mobileye EyeQ5) matched with infotainment that looks like third-generation Qualcomm ****pit applications processor possibly using Garmin, Harman and/or Visteon as tier 1s. Seems like Toyota could be going down a similar route architecturally.

I can only join the dots and present information, everyone will have to make their own mind up about what it means to them."

Colin Barnden has Toyota as QC and Seeing Machines

Source Linkedin

"Yesterday's announcement of a partnership between Toyota, ZF and Mobileye for a future #ADAS platform could be seen as a huge endorsement of Mobileye and a snub to Nvidia. We already know of a partnership between Denso and Qualcomm for #digital****pit (https://lnkd.in/dcGQ9AN), possibly setting up a play of Toyota/Denso/Qualcomm/Seeing Machines for 4G ****pit applications processor with #DMS. However, I have never found a link between Denso and Seeing Machines. Will have to watch for further developments."

From Seeing Machines linkedin

"To assist the #safer roads imperative in the USA, Paul McGlone and Mike Lenné met with National Transportation Safety Board board member Jennifer Homendy and @Erik Strickland to discuss benefits of, and demonstrate our leading #drivermonitoringsystem tech. We look forward to expanding our discussions across more of the NTSB team. "

https://www.cnbc.com/2021/05/18/ford-reveals-new-electric-f-150-lightning-pickup-.html

My understanding is the GM Supercruise system combines Mobileye for exterior with SM for DMS

The half year report was issued on 31st March 2021 and covers the period to Dec 31st 2020, it was a positive report with cash in particular outperforming market expectations , there is a very good presentation (still available) on investormeet where we hear from the Chair, CEO and CFO and some very candid answers in the Q&A

Year-end is 30th June 2021, and we will receive a trading update probably in July, and I would expect a positive outcome for the year.

In terms of RNS we had a Design Win and new Tier One announced about 3 weeks ago.

https://www.tu-auto.com/driver-and-passenger-monitoring-brings-zero-cabin-privacy/

As vehicles become more automated and until they are capable of handling the driving task 100% of the time, there will always be a requirement for the vehicle to initiate handover back to the driver,” explained Seeing Machines CEO Paul McGlone. “In order for that handover to be conducted effectively, the vehicle must be able to register the attention state of the driver and react accordingly.”

Urban, Paul said he has a "full dancecard" of global semi co's looking to license our IP.

When you look at a list of the top automotive Semi providers you see names like
- NXP
- ON
- TI
- Reneses

I expect we will win about 120% of the DMS market, thats no more crazy than the 30% some predict.

Let's not forget that at CMD 2019 a clever gent asked Pat if our tech was just for new sims or could be retro-fitted, the answer was our tech could be fitted to existing sims, its a huge opportunity

Also in the recent investor Q&A Paul stated we have no competition in this space

"New RFQ (Nov 2020) are actually earlier than expected, so assuming we win our fair share that will have a positive contribution and whatever we win via QC or Omni or other channels will be in addition as well"

From the Trading Update interview

"clearly this relationship is in addition to our current business plan, is in addition to the current RFQ I have just mentioned (Nov 2020 RFQ's) and will be very significant"

I was watching the trading update interview again this morning, with my small brain I tend to notice something new each time I listen.

My conclusion is QC could be absolutely huge or "very significant" as Paul says

https://voicebot.ai/2021/05/13/ford-cars-will-embed-amazon-alexa-in-cars-by-over-the-air-update/

Ford’s goal is to have the new and improved Alexa in about 700,000 Bronco, F-150, Mustang, Mach-E and a few other models on the road in North America by the end of the year. Other parts of the world are slated to get the update later. Those Ford owners who do install Alexa will have a free trial lasting up to three years before vaguely described “fees,” presumably some kind of subscription service, kicks in.