Member Info for Seeing-2020

https://www.eetimes.com/lies-damn-lies-and-lethal-statistics/

https://www.eetimes.com/hurricane-homendy-bearing-down-on-tech-sector/

https://www.eetimes.com/driver-monitoring-not-self-driving-is-the-key-auto-market/

"Seeing Machines will be the leading supplier of automotive DMS in 2026, with a market share estimate in the range 60-65 percent, ahead of Smart Eye with 20-25 percent. Cipia ranks third with 5-10 percent, primarily as the result of its work with Mobileye."

Of course Colin isn't just posting stuff on twitter or LinkedIn he writes for the well-respected EE Times

https://www.eetasia.com/a-look-into-different-dms-design-wins/

"With the information currently available, I rank BMW and Ford in joint first place for DMS technology, with Tesla running dead last using a system that cannot even see in the dark. The analysis also suggests that Nvidia, Qualcomm and Xilinx are well set to be the leading suppliers of processors for DMS."

Paul deserves a lot of credit for sorting out Fleet, that's what he was brought in to do initially

I still think we have something big happen on Fleet that really changes the landscape, but very sensible to get it profit making first

From 55 mins he gives a very long answer to a takeover question, he talks a lot of sense about the licensing model and the value of independence.

At 58 mins he mentions a price
"I'm sure if someone offered their major investors $20bn they might have to think about it"

I respect Colin so I don't think this lowball suggestion is deramping, but it was April and we know more now

- A$900m RFQ
- more tech details on Occula
- QC bought Arriver

So by now Colin may have upgraded to a more realistic valuation

Its a great interview, I enjoyed it, again..

I had forgotten how good this interview is.

40mins 40

"Eye gaze control and DMS will be central to the Apple I-Car"

The section from around 25 to35 mins covers QC, Arriver, DMS, Mbly, software only approach

Sensible conclusion

- QC beats Mbly as they have a better approach to DMS
- If QC buy Arriver they buy SM also if the price is right of course, but I have listened to this 10 times already so I know the price is not right

13:33

"When people ask me who is the leader, from a technology standpoint its Seeing Machines and they have an enormous lead over the competition"

11mins 20

"The company with the largest dataset wins"

This is well worth a listen, in fact it will be my Sunday evening

http://www.autonocast.com/blog/2021/4/5/221-colin-barnden-of-semicast-research-on-driver-monitoring

The quotes are from linkedin,if you search for Colin Barnden

QC and then SM market share

"Qualcomm and Google are engaged in a "land grab" for #****pit real estate, with AAOS poised to become dominant in mass-market #automotive #infotainment. This is a continuation of the partnership Qualcomm and Google have for the #Android OS in smartphones and it is likely to be equally successful. Both companies have extensive engineering resource and are committed to building a dominant position in the automotive sector.

The big developments around this partnership for DMS will happen with the fourth generation ****pit applications processor design wins, where Qualcomm has partnered with Seeing Machines to optimize the embedded driver monitoring engine (e-DME) onto the Qualcomm proprietary accelerators. Essentially any win for Qualcomm with its third generation product is maybe a 90% probability win for Seeing Machines e-DME going into the fourth generation.

These developments will become clearer over the period 2024-2026 and are a key factor why I forecast Seeing Machines to have a 60-65% market share for automotive DMS in 2026."

NTSB

"key point from this article is to understand how Jennifer Homendy and #NTSB are likely to drive change in policy focus in the US, from technology innovation (automated and autonomous driving) to proven safety technology (automatic emergency braking, lane-keep assistance, intelligent speed assistance and robust driver monitoring). This will have profound implications for the tech sector and investment community in the short-term."

Calling Ford as SM

"BREAKING: Ford Motor Company adds #BlueCruise hands-free driving assist with robust #DMS to 2022 Expedition. The acceleration of the #automotive DMS market continues in the US. Based on previous analysis, I estimate this is a Veoneer system, with DMS software provided by Seeing Machines."

More on Occula, read this one slowly a few times

"Probably that OEM4 and OEM6 have Occula in production vehicles today; that the technology lead over a "hardware agnostic" approach is absolutely enormous and growing; and that the Occula core can, in the future, be integrated as an IP block by Qualcomm, Nvidia, Intel, or even by an automaker developing their own ASICs.

Am assuming there is some big PR push coming to explain it all to the investment community. Frankly this is the kind of advanced technology development I would more commonly expect from Apple, Google or Nvidia, not from some obscure AIM-listed company from Oz."

On Occula

"One example of "software-hardware co-design" is Mobileye. Another is Apple, which bought PA Semi to access specialist processor design expertise to create the Ax apps processor line to run iOS. We know how that worked out...

What SM did is design the software (algorithms) and hand-crafted a proprietary neural processor to run exactly those algorithms in the most power efficient, highest performing way. An analogy would be scuplting in clay, rather than using Lego bricks or even house bricks. It takes forever, but you get precisely what you want, in whatever proportions you want, with absolutely nothing wasted.

Ordinarily a company like SM would "best-fit" its software to the processor (and accelerators) that the automaker pre-selected e.g. Nvidia, Qualcomm, Renesas, etc. It is the obvious lack of hardware expertise and reliance on a "hardware agnostic" approach that leaves me uncertain on Smart Eye's prospects.

To sum up, what we are seeing is the outsize influence SM has with automakers, which will become clearer in the months ahead, and why they now work with 16 tier 1s."

"Robust DMS is the greatest opportunity to advance safety of human drivers to mitigate for distraction, drowsiness and impairment. Euro NCAP, For Safer Cars showed vision by including DMS in its roadmap published in 2017. This decision is to be applauded. The work it has done since on DMS test protocols will save lives all around the world."

As we know Colin is a world renowned tech analyst, having been one of the first people to "call" the success of ARM, he has built a reputation as an expert in the field of DMS, I have been looking through some of his publicly available quotes and comments on linkedin and twitter

Of course thats only holdings above 3%.

The Chair was asked the question on a recent presentation and her answer was 65-35 II-Retail