Company A v Company B27 Oct 2021 11:57
So as we patiently or otherwise await the results of the A$900m RFQ(s) what can we deem from recent events
Company A:
- very quiet, on design wins
- reiterating their strategy
- DMS/OMS win announced in April, with Fisker and Magna, so an actual OMS win.
- Progress with Occula
- Aviation news
- Shell contract for Guardian
- approaching 8bn KM of real-world data
but no recent RNS for a design win, should we be worried?
well lets look at company B
- software focused
- launched a Fleet business thats still pre revenue
- Bought Affectiva in May, did a raise to pay 10% in cash, but worryingly for Affectiva the rest was in SEYE shares at 238 sek. Reason given was to enhance interior monitoring offering, makes some sense and it was a proper takeover / merger Affectiva CEO became deputy CEO of smarteye, pictures on boats and eating fish to prove the bonding. However too late to have any impact on live RFQ.
- Last night they announced buying imotions, I have followed DMS for years and I had heard of Affectiva must admit I have never heard of imotions. It's an odd move for me, no merger no joint teams no obvious synergy, so why?
- Redeye say its positive but don't explain why really, and I quote "The acquisition further strengthens Smarteye offering in interior sensing" really? I thought that was why they bought Affectiva
- then if you look at what the imotions CEO says on a blog on their website, I think he has a not very subtle message. "iMotions will continue to be independently run, while partnering as part of Smart Eye Group to create the first powerhouse for delivering unparalleled, holistic insights into human behavior" https://imotions.com/blog/imotions-joins-smart-eye/
- so I don't get it, seems an odd move, almost like a company in panic mode.
so the question as we wait is would you rather be a shareholder in company A or company B?