Competitors23 Nov 2022 10:46
Over the years I have been criticised by the DeRamper brigade for not taking SEYE & CIPIA seriously, however I did take them seriously I did lots of research and conclusion was that they would not be competition to SM.
Smarteye made many mistakes which is why they are about to run out of cash
- Poor acquisitions, overpaid for Affectiva
- Fleet launch 20 years too late, still pre revenue
- Lack of investment in R&D and HF led research
- Not being honest with the markets re design wins getting to SoP or not
- assuming they would win follow on contracts with their main OEM, BMW which moved to SM
- Focus on low end China market
Cipia are a bit better in my view and seem to have eaten the SEYE lunch in China but in my opinion they don't have the capacity (engineering resource) for one $100m+ design win, never mind the many such design wins that will be rewarded.
So, SEYE don't have the financial resources and neither have the engineering capacity to cope with numerous $100m+ design wins, for context just one at that level would be 100x the SEYE announcement today.
So why is this important?
Well we get told about dual sourcing and OEM's not wanting a monopoly, so assuming SEYE survive (todays $200k a year over 5 years won't help) perhaps the likes of VW will do 95% SM, 5% SEYE or Cipia, still dual sourcing just not the 50/50 some many have assumed.
So, I don't sell any shares, I add when I can and hold, imo the big design wins are coming and I trust my research on who will win them.