Member Info for Seeing-2020

Soul, I agree.

However, saving life's is what is been mandated by GSR and rewarded by NCAP

Seatbelts and airbags ain't sexy either but they are in all vehicles

The assumption that Magna's #occupant #monitoring #mirror was the basis for Seeing Machines' #Guardian Gen3 proved to be incorrect. Gen3 is a dash-mounted #telematics box, not a mirror, and the crossover between #automotive and #fleet is in the feature set, not form factor. But the constituent parties were Magna International, Mobileye, and Seeing Machines. So, let's look at another outcome if the assumptions were correct, and just the conclusion was wrong.

Returning to my February 11 post, we have seen a #partnership formed between Mobileye and Seeing Machines. In the automotive #OEM market, the link between these companies is Magna, which has 15+ years’ relationship with Mobileye for #ADAS forward camera. Magna has expertise in thermal management and power efficiency working with complex #electronics and #machinevision #algorithms in the headliner and mirror.

Data compiled by #Semicast for its ADAS & DMS report shows the largest vehicle operational mode is driver assistance. Headline grabbing announcements at #CES may be for hands-off, eyes-off, unsupervised driving, yet the greatest commercial success for a tier one rests in providing solutions for driver assistance. The action is always in the much less glamorous areas than the headlines suggest.

Now, if the critical growth area for DMS is the mirror, then we might be able to triangulate onto Magna's #strategy of very high-volume #NCAP #GSR compliance providing #AEB and lane-keeping #LKAS with #DMS #OMS all inside the mirror. Integrating both driver assistance and DMS/OMS within the power budget for the mirror would be an incredible technical achievement. The data suggest Magna has done exactly that.

We know some of the details from a patent, so let's spec the mirror: For ADAS, Mobileye EyeQ6Lite using OMNIVISION 8MP image sensor for forward camera. For DMS/OMS, Texas Instruments #Jacinto #processor with OmniVision 5MP RGBIR image sensor and OSRAM 940nm #IRLEDs.

The working assumption is that the first #automaker to go into production with the Magna mirror will be Volkswagen Group, sometime in early 2024, with programs both in Europe and China. In a CES 2022 interview with VW (https://lnkd.in/e6vV7nHg) Mobileye's CEO Amnon Shashua says: "Driving assist has a lot to go, there is lots of evolution for driving assist that will give lots of value to customers." Right on.

The secret to success in automotive is economies of scale. By combining the leading technology suppliers of ADAS vision with #interiorsensing, Magna looks to have hit on a formula it will be difficult for others to match. And that is before it has integrated the driver monitoring and driver assistance competency from Veoneer’s active safety business. A lot of life saving #innovation is coming, and none of it is #vaporware.

Colin getting very excited about the Magna mirror, delays in design win awards would seem to play into their hands imo.

https://www.linkedin.com/posts/colin-barnden-1081376_occupant-monitoring-mirror-activity-7084139229789728771-O8Tl?utm_source=share&utm_medium=member_android

Mr Safestocks gets invited to the vest events.

https://www.safestocks.co.uk/

Ford is rightly proud of the vehicle and its safety record. Indeed, the company boasts that during the 2 years BlueCruise has been available in the US its 200,000 users have covered 100m miles without incident.

What Ford isn’t shouting about is that it is Seeing Machines DMS that is the reason there haven’t been any incidents, as it ensures the driver’s eyes are on the road before, during and after BlueCruise is engaged

This bit is better

"Electric Mustang owners have already driven more than 100m miles with BlueCruise in control on US and Canadian roads, where there are more than 200,000 active users. Ford also reports that in that time there have been zero “incidents reported”.

I have a different view, good business by the board to keep a top drawer CEO incentivised.

He deserves it for the Magna deal alone, still don't know how he got that over the line.

Collins will also be proven to be great business.

All shares will vest on a takeover, I like that he is incentivised for that outcome.

That was announced Monday

Aftermarket product and America he seems really excited about

Great Post by Colin Barnden

https://www.linkedin.com/posts/colin-barnden-1081376_driver-monitoring-systems-activity-7079026349041971200-yA2E?utm_source=share&utm_medium=member_android

OK, let's assume Cipia can "do rearview mirrror"

So what Tier One do they do it with?

1) Magna- no, exclusive with SM

2) Gentex, no, they have an inhouse solution

So they can do it in theory, but can't in reality

Https://www.linkedin.com/posts/troy-brunk_parisairshow-activity-7076559215380598784-v_1I?utm_source=share&utm_medium=member_desktop

Improving pilot workload and well-being is one of the primary drivers of avionics design at Collins Aerospace. Our recent partnership with Seeing Machines is just one more way we can support pilots. It was great to catch up with Patrick Nolan today at the #ParisAirShow and discuss this shared mission.

GM chap explains supercruise from 13 mins

https://www.linkedin.com/posts/activity-7075515013620228096-m8Y2?utm_source=share&utm_medium=member_android

brock, welcome to the bright side.

colin barnden posted this on linkedin 2 weeks ago

https://www.linkedin.com/posts/colin-barnden-1081376_idrive-mini-countryman-activity-7067788777322074112-zfei?utm_source=share&utm_medium=member_desktop

more details from bmwblog on the latest timing of updates to bmw group #idrive 8.5:

- bmw 7 series, ix, and i4 models built after july 2023.

- bmw x5, x6, x7, xm, x5 m, and x6 m models built after august 2023.

- new bmw m models will get idrive 8.5, but without the new graphical interface.

- all bmw 7 series (after 07/22), ix (after 03/23), and bmw x5, x6, x5 m and x6 m (after 04/23) are eligible for over the air upgrades to the newest idrive.

writes bmwblog: "soon, many bmw products will launch with idrive 9 but, oddly enough, it won’t start with bmw. instead, the upcoming #mini #countryman is going to be the first car to use idrive 9 and then the bmw x2 (they share the same chassis). following that, the mini cooper hardtop and bmw x1 will update to idrive 9 and then all subsequent new bmws will get it, too."

research suggests idrive now uses a qualcomm third-generation #****pit #applications #processor, continental ****pit domain controller, hd screens from garmin, and driver monitoring from seeing machines.

bmw looks positioned to become the first #automaker to install #driver #monitoring #systems #dms into its entire global portfolio, probably reaching that milestone sometime in 2024. it is to be applauded for the decision to take mitigation of driver #distraction and #drowsiness so seriously. other automakers take note.

bmw is also believed to be the first #oem to enter production using qualcomm's third-generation ****pit applications processor. as the below slide shows, qualcomm will dominate the next generation of car ****pits, with almost all major automakers signed up to use the platform.

the platform enables automakers to pursue all kinds of innovative new products and services, many powered by google. this led to a flood of news stories in april with general motors announcing that it is to drop apple #carplay from its newest range of #evs.

irrespective of the reaction, the trend in the #automotive industry is for applications processors embedded in the vehicle to replace #smartphone applications processors mirrored onto vehicle displays.

availability of semicast's report "#adas & #automotive vision-based #driver #monitoring #systems #dms" is limited to 30 companies. dm me for further details.

Every BMW coming off the production line now has SM tech on board via the Idrive system

One, welcome

I wouldn't expect new business directly from the show, more about thought leadership

Any questions about SM please ask, generally a decent bunch on here and some very knowledgeable

Good post by Majorem, makes a lot of sense.

As Phil says, the quarterly KPI's along with changing our reporting currently to USD suggest a direction of travel. I would also say its 12-18 months away, perhaps off the back of the FY24 results.

Will a bid come before then, anyones guess

Esc, level 2 is hands eg Supercruise , Bluecruise

4.5m shares is a substantial holding for our chair

colin barnden via linkedin

the significance of the #aviation agreement between seeing machines and collins aerospace isn't easy to grasp. let's review it from a #business and #technology perspective. from a business point of view, it shows seeing machines has again used the amazon model of turning a cost center into a profit center.

guardian (fleet) is a profitable business unit, which also serves as the r&d platform to capture raw real-world video to train the #ai #algorithms for #distraction, #drowsiness and #impairment. these algorithms are then shared back across the 3 business units (aviation, fleet and automotive).

now it is the aviation division which will act as the technology and #innovation engine within the company, pushing the boundaries of what is possible with head, face and #eyetracking. collins will pay us$10 million, and fund non-recurring engineering payments to develop the solutions, evolving into royalty payments as shipsets are released to customers.

so the key point: a licensing agreement has turned the r&d cost center for aviation into a profit center, and funded the next technology and innovation engine for the company.

that is why management persisted with the apparent black hole of the aviation sector, where "imminent" means four years, short term means decades, but ip moats are wider than the atlantic.

without boring the reader, the #safety standards and certification processes for aviation (do-178 and #sil) are vastly more demanding than for #automotive (iso-26262 and #asil). so the consequence for the automotive industry is that seeing machines is now developing aviation-grade technology and innovation that no other #dms supplier has the partnerships or funding to match.

the innovation will mostly filter down into automotive applications, not least of which will be the combination of eye tracking with head-up displays #hud to power the immersive user experiences #iux of the ****pit of the future. bmw group is far in the lead here, and is partnered with seeing machines.

#automakers are rapidly segmenting into those that view #driver #monitoring as #ncap and #gsr minimum, versus those that are pushing the boundaries of technology, innovation and #humanfactors research to bring new features and services into the #digital #****pit to drive future subscription based business models.

as doug field observed yesterday at the ford motor company capital markets day: "speed is our best defense." tier one suppliers that want to define the ****pit of the future are advised to focus on identifying and creating features to support subscription based business models using advanced eye tracking algorithms.

My take is

1) the RFQ Paul mentioned is for new planes, we win a design win with a value and similar to auto work with Collins and the client for a few years before the real cash starts to flow.

Thats fine a large design win gives the market an idea of the opportunity

2) Gen1 product, he mentions aftermarket, so this sounds more like a Guardian type product for existing aircraft, nearer term. Probably using Guardian gen3