Reclassification28 Sep 2012 18:33
Very very important IMO .......hence the big buying .
Digital marketing firm dotDigital (LON:DOTD) has been reclassified on the London Stock Exchange to better reflect its busines strategy, it said.
It is now listed as Software and computer services with a sub sector, Internet.
Chief executive Peter Simmonds told investors: "I am delighted that our official classification now reflects the reality that we are a fast growing 'SaaS' (software as a service) business, providing marketing automation solutions to marketing professionals.
"Whilst our services revenue continues to be an important part of the overall solution we provide to clients it now only represents one third of our revenues and we strongly believe that this trend towards a SaaS model is an integral part of dotDigital's business strategy going forward, particularly when positioning us on an international services platform."
Dot dot cash cash cash ....................................