RE: Telegraph28 Oct 2023 23:30
Asos never really fulfilled topshop's full potential online. It's a brand that belongs on the high street, I don't know why but it just works on the high street and not so much online. I think the retail giants know this and this is why I don't think they'll lose much on the sale compared to what they paid a few years ago.
For me, I shop on asos because it provides a wide range of brands and styles that suit my clothing taste, plus I like the technology and overall shopping experience. When I see topman clothing on asos, I dont think any more or less highly about the brand over any other, so I think offloading the brand and getting a large cash injection is a great move.
Can't say how the market will react on Monday, but I'd be thinking of buying more if this news doesn't move the SP much on Monday, or better, the SP drops.