RE: Double click update13 Feb 2018 11:00
Reposted from Arthur Turner as below as we need to start getting more positivity and this needs to turn into bottom line profit.
As you might recall, a few months back I announced in this blog that we were ramping up in �private mode� as one of Google�s DoubleClick Exchange Bidding partners. Soon after that announcement we did move from �private mode� to �public mode� - which enabled us to offer DFP publishers the ability to access RhythmOne�s 1000+ demand partners worldwide. I am very happy to report that we have had tremendous success with Exchange Bidding since then, and partnering with Google, we have documented a 40% revenue increase for publishers.
How We Did It
Essential to our success was our aim to expose the highest quality inventory from Exchange Bidding publishers to our demand network � increasing the number of quality bids, driving higher CPMs, and delivering greater publisher revenue potential. To accomplish these goals, we focused on optimizing user-matching as it was our belief that it would yield the greatest benefit for Exchange Bidding publishers. Working with Google�s benchmarks, we took a two-pronged approach to optimize user-matching.
�First, we developed a proprietary process to intelligently chain downstream user-sync processes. This process increased response rates and reduced latency.
�Second, we leveraged RhythmGuard�, our proprietary traffic filtering technology, that allowed us to intelligently respond to Google EB. This process ensured that RhythmOne demand partners saw a publisher partners� highest quality inventory � leading to higher bid rates, CPMs and revenue.
At the end of this process we achieved a match rate of 80%+ - one of the highest match rates amongst Exchange Bidding partners.
An Ongoing Approach
We have not rested on our laurels - and continue to refine our user matching processes and procedures. This ongoing effort reflects the company�s mission to provide maximize monetization opportunities to supply partners by delivering quality demand, high CPMs and revenue.
Read more at https://www.rhythmone.com/blog/2018/02/12/how-we-delivered-40-revenue-increase-for-google-exchange-bidding-partners#3Y24SDh0prLLwph3.99