GDPR How rhythmn1 leading the way2 May 2018 13:59
What Is GDPR?
The EU General Data Protection Regulation (GDPR) replaces the Data Protection Directive 95/46/EC and was designed to provide consistency for data privacy laws across Europe, to protect and empower EU citizens and reshape the way organizations across the region approach personal data and privacy. GDPR was approved and adopted by the EU Parliament in April 2016. The regulation will be in force on May 25, 2018.
At RhythmOne, our view is that privacy and security are of the utmost importance to building a respectful, brand safe and transparent digital advertising marketplace for publishers, brands, agencies and consumers. We believe the GDPR will help our industry continue to foster greater trust in digital advertising, supported by a more transparent and controlled marketplace for the benefit of businesses and consumers. We are accustomed to complying with the stricter EU standards and are prepared to support our clients and partners through their GDPR compliance journey. We will continue to provide updates regularly on the issues and best practices around effective GDPR compliance.
Read more at https://www.rhythmone.com/landing/gdpr#UwlpickbLzdRvLyq.99