RE: Theaters fighting back4 Dec 2020 14:47
@investroid
They do give a sh*t and this is evident given
a) Studios did NOT default 2020 movies to streaming
b) WB is being cautious about 2021 given their huge catalogue
“This hybrid exhibition model enables us to best support our films, creative partners and moviegoing in general throughout 2021,” said Toby Emmerich, Chairman, Warner Bros. Pictures Group. “We have a fantastic, wide ranging slate of titles from talented and visionary filmmakers next year, and we’re excited to be able get these movies in front of audiences around the world. And, as always, we’ll support all of our releases with innovative and robust marketing campaigns for their THEATRICAL DEBUTS, while highlighting this unique opportunity to see our films domestically via HBO Max as well.”
As I said, the cinema is a huge advertisement board for the movie, for the brands and the for merchandise/franchise it props up.
WB have already made it clear this is a 12 month plan to see out 2021, we can only speculate on returns but many are saying WW84 will incur a loss on 25 Dec when it streams as well. I suspect WB will look to recend this strategy of WW84 doesn't capture the PVOD numbers or HBO Max numbers it expects.
Disney is working at £5/month and is making a loss. THey couldn't afford to stream Mulan without asking for £30/up front which was laughed at.
I cannot see how MULTI BILLION budget movies can be covered at a cost of $15/month