Good news re Kelo-cote sales and prospects22 Sep 2020 11:34
Remember that VLG won a contract to manufacture Alliance Pharma's Kelo-cote product - Alliance's interims this morning bring good news:
"Kelo-cote - scar prevention and treatment
We were particularly pleased with the performance of Kelo-cote, which continued to deliver growth during the first half of the year, with sales up 8% compared with the same period last year at GBP14.2m (H1 2019: GBP13.1m), primarily due to the return of demand from China during the second quarter, as local lockdown restrictions eased. In the rest of the APAC region other countries have been slower to emerge from lockdown and COVID-19 has therefore had a more sustained effect on the brand's performance. Nevertheless, we expect these regions to return strongly as lockdowns are eased, and we continue to embrace digital marketing strategies to reach the end user of the product.
During the first half of the year, we undertook further significant research amongst target users and influencers in the key global scar markets, the results from which we will be using to create new and impactful campaigns to further grow the Kelo-cote brand into 2021 and beyond. Kelo-cote was the fastest growing Top 5 Global Scar Treatment brand in 2019, according to Nicholas Hall DB6 data.
With the scar treatments market in China now growing at 29.6% per annum, Kelo-cote remains well placed to take advantage of this growth, following the conclusion of a new distribution agreement with our partner in July 2020."