Good Luck Everyone.11 Nov 2020 17:17
I never thought I'd go from being positive about the share to completely negative in 48 Hours but I have. Some will know that it's been a tug of war for me between the financial stability, profitability and dividend growth against complete lack of interest and demand for the shares from investors both institutional and private alike.
So whats put the tin lid on it. We'll I've been in marketing all my working life and and I always look at things from that view point. There is no textbook right way to market a business just what works and what doesn't. The tie up with the Welsh Rugby League team doesn't make sense to me in the slightest.. What does it achieve ( Tickets for the boys, Advertising Hoardings, a mention in the programme) How is that part of focussed strategy. It's like placing an ad in the paper and hoping someone reads it and gives you call. I can undertand the tie up with a chamber of commerce... but this.
Suely the continued empasis has to be tie ups with banks, financial institutions, accountants etc I cannot believe they have stoopped to.... "lets get our name out there". Surely, their core clientele know who they are.
Where's Ric. Whilst I'm at it if you trawl the net following Begbies around a name that crops up more than ever is Gerald Krasner (Ex Leeds FC) videos of him abound. A 70+ year old accountant whose obviously been round the block a few times you'd think he was the face of Begbies.( I'll say no more).Why is Ric who I think is a great bloke not around in these things. is he taking a back seat.
Check out the rant about Begbies on you tube. Someone has a beef with them. 7.5K views in two weeks. Not great PR.....
What are Begies or Andrew Dunn who looks after marketing doing about it.. ???. What do the PR team in London actually do ?
The website. I am a great fan of videos, but the video is hard to find halfway down the landing page is as dull as dishwater. Where's the confident, knowledgable Ric. Whose the website for: Accounts, Companies, Asset Sales, Reporting... My view is it's a shambles..
I can't see a coherent strategy. I don't see any dynamism and don't see any intention to take this business to the next level.
Anyway I have sold today making around 3.5% concluding that it is not a share for me moving forward. Best wishes to everyone else as I think you will make some money.