RE: Fortacin roll out and pricing5 Feb 2018 14:34
Alq
And we expect this product to reach about �20 million to �30 million of sales, when we will reach peak sales. This is a difficult product to forecast. It's a difficult product to forecast because there is no real reference markets. The only other product that recently entered this market was a CNS, the right product Triligin [ph] and due to the, let's say, kind of connotations and the perceived side effects and so forth of CNS products, we believe that it's very difficult to compare our product with this one, because ours is a pure topical spray, much easier in kind of use, with no side effects, while obviously, the CNS drug that works on the central nervous system has a completely different profile from this point of view. So we feel that we might have some upside on this forecast that we just presented of peak sales of �20 million, �30 million, but its bit early days to say.
Still, admittedly well short of Dr Mikes �230m but somewhere in teh midle would be most welcome !
I don't know what part of the equation might be missing as I have not seen the license and I ma not party to an relevant dicussions between RP and Recordati.