RE: Addresable Market26 Feb 2018 12:36
Thanks Alq- your numbers are actually stronger than the ones I initially modelled and performed sensitivity analysis against! That�s a first !
The numbers adopted by RP are derived from their consultants, so if there is any error it lies at the door of their consultants .
Your figure of less than 230,000 for Germany is incorrect but not a big deal because as you say there is a large amount of guesswork involved.
230,000 for Germany and 141,000 for Italy alone equates to circa �37m (�99 a pop � I can a year) and I think 8 years to get there is way too conservative. The price point will also inevitably decrease.
The real wild card for me is that until now, treatment options have been very limited, SSRI�s have high discontinuation rates and many sufferers will not wish to go down this route. That leaves just a bunch of dodgy sprays with dodgy names that are more a function of marketing campaigns than clinical efficacy.
There may be current limitations on internet prescribing but I would expect that to change within your 8 year period � following the lead recently set for Viagra.
All in all and in the context of RP�s market cap- prospects look very good as an investment proposition and I still firmly believe RP will be taken out.