Clothing sales18 Aug 2023 14:18
Online clothes retailer Boohoo drops today, presumably like ASOS caught up in the general media story that clothing was one of the hardest hit sales categories due to the wet weather. Yet the online shopping space saw its largest share of overall sales since February 2022, with 27% of sales in the UK taking place online last month. So I think today’s fall is misjudged. Just because ‘clothing’ was hit overall in the wide category of ‘retail sales’ doesn’t mean Boohoo or ASOS has been affected negatively. I’m willing to bet that sales at Boohoo are actually UP as a result of the wet weather. All those trendy kids sat at home because of the rain. Watching Netflix and buying on boohoo.
And that is why I think Umar just bought 3 per cent of the company.