THG Travel Retail13 Dec 2023 12:28
Yorek you kindly popped up a link few weeks back showing THG moving into the Travel Retail space through Duty Free shops and In Flight and the link and pertinent points of which I have tagged at the end.
Here's another link gives you a wider flavour of who is doing what and some more detail on where THG are evolving and innovatively trying to expand the Christophe Robin and Grow Gorgeous brands.
"Both brands are currently listed with travel retail operators in Romania and South Africa and with WHSmith, and will be introduced to Canada’s border duty free stores as part of the Frontier Duty Free Association’s Brand Discovery Program
"THG has some high profile activations underway to bring its brands to the traveling consumer’s attention, including an ambitious project in collaboration with WHSmith that includes digital screen videos on shop windows for Grow Gorgeous. The company is also implementing eye-catching mega and branded shelf strips with more activations in 2024 in partnership with other companies. "
https://travelmarketsinsider.net/the-allure-of-beautiful-hair-in-travel-retail/
And from the link you popped up a few weeks back
Among the new listings confirmed, following final discussions during the TFWA World Exhibition in Cannes, is one with Kaner Duty Free at its Ercan Airport shop in North Cyprus.
The company is also building up its in-flight portfolio with a new listing with Air Caraïbes, as well as with low-cost carrier French Bee – both for its Christophe Robin Perfect Hair Duo (containing the Cleansing Purifying Scrub and Regenerating Mask).
"We are also going to be live from Q1 2024 with Cathay Pacific for Grow Gorgeous with our ‘hero’ item, the Hair Growth Serum,” added Fockenoy.
Add to that a global agreement with Avolta for both brands in selected stores around the world, an exclusive partnership with Big Five Duty Free in Africa and rolling out at 20+ locations across EMEA with WH Smith Travel in August (including at its flagship Dublin store), and the future is looking bright for the British beauty retailer, which is headquartered at Manchester Airport.
“We are in touch with other major travel retailers too,” said Fockenoy. “Q1 2024 should look amazing for us.”
“We are expecting to sign two more by the end of the month and one more by the end of the year.
“One will be for diplomatic shops while the other is for another Asian airline.”
https://www.trbusiness.com/regional-news/international/hair-expert-thg-targets-multi-million-pound-gtr-turnover-in-2024/245235