Member Info for onsolidground

Its all building up nicely.

A nice contrived fall in the share price. (I do take it thats what the small trades were that accompanied the steps down)

An imminent update due encompassing the key Golden Quarter - and without any postal strikes of the year before. November online trade reports surpassed.

Kelso in the background as an Active Investor with an armoury of Company Act tools in their armoury and after a seperate listing of THG Nutrition and a shareholder vote on the direction of the company. OMVK another II also seeking a strategic update (Another on Kelso's wish list)

Sufficiently so that the CEO and an ex-colleague seem to have felt threatened enough to have accumulated over 9% of Kelso as a Pacman defensive tactic.

A recently 25% dipped share price triggered under the guise of a THG banana skin RNS that in theory actually has zero to do with day to day trading of any of the THG Divisions. New product rollouts at Iceland and 7 million product shifted testimony to just that.

Share price less than half the price of the 170p Belerion and King Street bid and even less a percentage of the Apollo bid proposal about 8 months previous.

All adding into the present mix.

Something has to give.

dyor

Back up to two freezers full of MyProtein frozen ready meals at my local Iceland.

Managed to get both the new Tandoori Mixed grill with rice and Chicken Teryaki with noodles on a 2 for £8 and 10 others for £35 including Vanilla Ice Cream to go with a couple of boxes of Waffles.

I think you will struggle to find any FMCG out there anywhere represented with 2 whole freezers devoted to their own tasty ready meals. Extremely happy with how busy the interest in the freezers was and just off to try the Tandoori Mixed Grill.

Enjoy if you decide to do likewise.

Remember - they have already had two approaches for THG Nutrition in the last year already. That's what Moulding told all at Q3 update. One of them incidentally I would bet money on being Mars - as it wasn't long prior to their agreed takeover of HotelChocolat.

At a present share price and not even reflecting the value of what Apollo valued THG Ingenuity at I'll happily sit it out and wait for the next corporate event to unfold here.

Time to shut up shop on this one and patiently wait.

BlueWiley if you look at the number of people copied into the Linkedin post, from MyProtein Chef's through to new Product Development scientists I think it tells you that THG probably make a bigger crust out of this Iceland deal than MM has actually been letting on and with Iceland probably being the shop front and deliverer of product.

What's more, is that the Iceland exclusive rights deal was initially only for 5 years (1 now gone) and it only covers the territories where Iceland operates - so the potential is there, and now backed by empirical evidence as to the products popularity, that this can be fast growth rolled out and accelerated into other territories and regions. That is not a bad string to your bow for any "seperate listing" prospectus and an extremely good growth story for why you would be seeking to raise expansion monies.

Moulding doesn't like to give too much away in case it tempts others into the space. Fact. So as an example that is why he continually publicly maintains Protein shakes, powders and snacks etc are essentially an online direct to consumer (D2C) business - when almost everyone on here knows that in this last quarter alone he has popped 14 Myprotein products into 220 larger Sainsbury's stores in the UK, same with putting product into Morrisons, same with putting MYVitamins into Asda, product into 50 Decathlon Sports superstores in the UK. He's done the same in the last year with putting product into some of the biggest supermarkets in Europe, Scandinavia and Asia also in the last year. Done the same with expansion into gyms and also into vending machines at Airports and other transport hubs.

It's all about gaining a competitive advantage over your competitors and establishing yourself with "first mover" status.

The thing is though that with the Iceland products every one of them are really tasty, flavoursome natural. None of your rubbery chicken and artificial msg tasting sauces and muck.

This one goes seperate listing or one of the big FMCG companies sees it as a threat or ready bolt on to their existing operations and bids - and which they can also fast expand globally (Just as happened to Kevins Natural Foods with Mars)

HTTps://www.linkedin.com/posts/myprotein_retail-b2b-iceland-activity-7148238536759001088-rPHa?utm_source=share&utm_medium=member_android

Oliver Gilding

Author

Trading Manager of Exclusive Brands at Iceland Foods

4h

Much appreciated, huge amount planned for 2024 😀

Seems only a few months back Matt Moulding was talking about just passing the first Million units sold and with the range only doubled around July time.

"Oliver Gilding

• 3rd+• 3rd+

Trading Manager of Exclusive Brands at Iceland FoodsTrading Manager of Exclusive Brands at Iceland Foods

🚀 Celebrating One Year of Success with Myprotein Partnership! 🎉

What a remarkable journey it has been since we unveiled our collaboration with Myprotein exactly a year ago! 🌟 In this transformative period, we are proud to share that we've achieved phenomenal success, with over 7 million units sold across 20 SKUs.

Today marks a significant milestone as we proudly announce the expansion of our Frozen range, along with the introduction of a delicious tasting high-protein, low-fat, and lower-calorie Myprotein Cheese, available exclusively at Iceland Foods, the food WAREHOUSE, and The Range

Our latest collection of nutritionally balanced, high-protein meals offers a guilt-free indulgence, eliminating the need for tedious meal prep and ensuring a seamless dining experience! 🍽️

High in protein, low in fat, and bursting with flavor, these meals are designed to power your day efficiently without compromising on taste. Exciting news - they are now available exclusively on our website at an unbeatable offer of 10 for £35!

This milestone builds upon our existing 40-strong exclusive Frozen Myprotein range, and we are thrilled to announce the launch of over 300 NEW lines into our business this January 🌐💪

Huge thank you to everyone at THG and the Iceland Foods teams involved.

https://lnkd.in/eGRgkt8R

Andrew Staniland - Chris Chen - Brett Hamer - Gareth Gray - Matthew Worsley - Lisa Shapiro - Jamie Sloan - Sally Bentley

#MyproteinPartnership #HealthAndFlavour #InnovationInNutrition #IcelandFoods

Just following on from the new Myprotein blocks of cheese, cheese slices and grated cheese MyProtein have also just added American Waffles to the Iceland range £2.50 per pack and have also added a couple of new frozein meal flavours as well

Tandoori Mixed Grill with rice

Chicken Teryaki and noodles.

https://www.iceland.co.uk/p/myprotein-american-waffles-240g/10631.html

https://www.iceland.co.uk/p/myprotein-tandoori-mixed-grill-with-rice-550g/17374.html

https://www.iceland.co.uk/p/myprotein-chicken-teriyaki-yakisoba-noodles-550g/17369.html

I'm in store tomorrow and will be picking a fair few of them up.

"Take it down quickly and walk it up slowly likely accumulating and closing position at same time if they wish?"

What, you mean like a classic smash and grab?

Back to 88p in a couple of days and nobody blinks an eyelid at what's just happened.

Surely not!!

Surprised it ended down at all today

"In London, Tesco and Sainsbury’s both added 1.6%. Meanwhile, Marks & Spencer rose 2.2%

The UK grocery sector had its busiest festive period since the onset of the Covid-19 pandemic four years ago, numbers from Kantar showed, while price inflation worries for consumers abated.

Kantar said grocery sales in the 12 weeks to December 24 rose 6.9% to £36.45 billion from £34.10 billion a year before. In the final four weeks of that period alone, sales totalled £13.7 billion.

Annual grocery price inflation in December eased to 6.7% from 9.1% in the four weeks to November 26. December’s figure was the tamest level since April 2022, and Kantar said it was the sharpest monthly slowdown it has ever recorded."

Like I said previously Hardwell I am actually not bothered whether people believe what I post or not. I know the amount of work I put into my own research and the paid sites I use and always post factually and to the best of my knowledge at all times.

If you hop across onto the KLSO bulletin board and check out recent postings there you'll see the type of ungrateful individuals you get on bulletin boards.

Good luck with your investments

Not excessive and seems fair enough

You haven't been watching !!

That's today and the last few weeks.

I certainly wouldn't rule Kelso out after yesterdays banana skin RNS and it looks like somebody is in the market buying over there @KLSO again today.

Next move please.

Given Red Sea tensions and drone strike in Beirut and threats of retribution.

Did think the volume was dropping and it was starting to stabilise

Its incredible really Yorek that an issue which has absolutely no direct relevance to the day to day business of THG or any of the 3 THG divisions - THG Nutrition, THG Beauty and THG Ingenuity knocks over 20% off the share price.

Bagged a few more as traders and time to shut up shop on here for bit and devote some time to my other holdings.

Hardwell - your post is factually incorrect.

Last year there wasn't a sell off into results.

The SP actually rose into the results. From 43p to 68p

You can check the 1 year chart above.

And just remember what happened just one month ago at Hotel Chocolat. THG Nutrition itself having had 2 Bid approaches in the last year.

https://www.linkedin.com/posts/kelso-group-holdings-plc_food-giant-mars-to-buy-hotel-chocolat-in-activity-7130896088219164672-EQek/?trk=public_profile_like_view

Here's what Kelso said on THG Nutrition after Mars snapped up Kevins Natural Foods for a 5.7X Sales / Revenue multiple

Presently you are getting THG Nutrition for FREE - and also THG Beauty for FREE and which brings in about twice the revenue of Nutrition

" In particular, we believe that THG's Nutrition division with its main brand of MyProtein should be valued as a global consumer brand, given near $1bn sales, double-digit EBITDA margins and its increased product innovation in the current year. This division alone continues, in our view, to be worth more than the market capitalisation of THG. Kelso's RNS on 21 April 20232 highlighted this value and the names of some of the global brands that are increasingly shifting the balance of their product portfolios away from sugar and chocolate products to more healthy and nutritional ones. This is made clear when the 131 global consumer product companies, with an average market capitalisation of £85.3bn, that we believe could potentially have strategic interest in this division, trade on an average EV/Sales of 4.4x. THG remains valued on an EV/Sales of c.0.5x.

Centred around the potential value of MyProtein, Kelso has been pleased to see two further industry developments in the last few weeks. First of all, on 5 July 2023, Mars Wrigley ("Mars") announced the acquisition of Kevin's Natural Foods for $800m, a business founded in 2019. Kevin's Natural Foods reportedly generated approximately $140m of revenue in 2022 up from approximately $100m in 2021, which implies a 5.7x historical sales multiple. This sales multiple is not dissimilar to other recent sales multiples on acquisitions in the nutrition sector. Secondly, we note the announcement on 22 June 2023 by Tesco reaffirming its commitment to support healthy affordable diets. Tesco announced in this statement its target of boosting sales of healthy products to 65% as a proportion of total sales by 2025. Kelso highlighted in its RNS on 21 April 20232 date about the global investment institutions demanding that food brands declare what % of their product portfolio are 'healthy'. Kelso believes that the combination of retailers such as Tesco targeting healthier products coupled with institutional investors equally wanting to understand the healthiness of the product portfolios of the global food brands better should leave THG's leading nutrition brand MyProtein in a strategically advantageous position as it further expands globally.

Added a few more, as one way or another, something gives this year.