RE: Ingenuity - Fold, Hold, Twist31 Dec 2022 09:03
Dg221 - totally agree, and to stop spending on the renovation now you won't get to realise the capital generated from the finished project. Simply put but that's the idea.
If MM's vision of DTC really is going to be the future, which I believe it is, then setting up and completing the global infrastructure to be ready for the shift is a race against time to ensure THG is leading the way. Once that position is achieved expenditure should slow and the benefits should begin to be realised.
Although a higher SP is something all long term investors would be happy with right now the SP was never MM's vision and isn't his number one priority right now but I feel assured that growing his company and making it successful is.