Interesting Comments17 Sep 2019 12:35
BBC Chief Tony Hall say's Streamers are in for choppy waters.
The “second wave of disruption” kickstarted by the launch of Disney, Apple and Warner Media’s streaming services will damage Netflix rather than the BBC, according to Tony Hall.
The director general will argue next week that established streamers will need to “fight harder than ever” as the new players pull their content from Netflix and Amazon to populate their own soon-to-launch streamers.
Hall will make his case during a keynote at Thursday’s RTS Cambridge Convention, referring to the soon-to-come sweeping change as the “disruption of the disrupters”.
We’re not Netflix, we’re not Spotify. We’re not Apple News. We’re so much more than all of them put together.
While Netflix and Amazon are suffering, he will say the BBC can use the opportunity to make the case for the corporation’s public service principles and vast array of content.
“In this market, services that are distinctive and different will stand out,” he will say.
“No one offers the range of content, in so many genres, on so many platforms, as the BBC. We’re not Netflix, we’re not Spotify. We’re not Apple News. We’re so much more than all of them put together.
“The established streamers may need to fight harder to offer the value they currently give today.”
Apple TV+ will launch in the UK in November while Disney+ is likely to launch here in 2020.
Meanwhile, the BBC and ITV are launching ‘best of British’ SVoD BritBox later this year. Hall and ITV chief executive Carolyn McCall recently indicated they would pull shows from SVoDs in order to populate the service, in a similar vein to the US giants.
Turning to VoD service iPlayer, Hall will point to a one-third uplift in views over the past year and state that a raft of new features are set to launch in the coming months.
The iPlayer window is also soon to be extended from 30 days to one year for the vast majority of series, with Ofcom recently greenlighting the BBC’s controversial plans.
Hall will deliver his speech just a few hours prior to Netflix chief executive Reed Hasting’s highly anticipated RTS keynote address.