RE: Recognise the triggers20 Nov 2022 10:37
Sorry if the actual FACTS are a bit inconvenient. And given that 15,000 tickets for start art london were sold with a ticket revenue of more than £250,000 and the costs being covered by the sponsors (similar for start art Korea) and there’s the new show announced for next month I have shown exactly how those forecasts could be achieve. Again sorry if that’s all a bit awkward for you. And as to the merchandising revenue, have you never wondered why it was reported separately or bothered to look back at who the merchandising contract was actually with? That supports exactly what I’m saying.
In any share that does not have financial guidance, it’s easy to sit there and say “look at the past numbers” but it’s the future numbers and forecast that matter is it not. Being able to interpret those is how investors make money, not sitting back and waiting for them to be published. The key is to look for the triggers that signal in advance.
And to address Walter, its perfectly valid to look back at the pre-covid forecasts, to support the point i’m making, which is that bricklive alone was close to being profitable before covid hit. Now with business back in flow, the operating costs significantly reduced, and more model sets paid for and available to hire out, plus the central operating costs split out over a greater number of divisions than before there’s no reason why it cannot become a profitable division next year.
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“For the period ended 31 December 2021 Start Art reported unaudited turnover of £0.554 million and had at that date net assets of £1.5 million. (£1.2 May 2022) Going forward, the core strategy of Start Art will consist of three main streams these being art and art related physical shows, on-line and off-line sales of art and K-Pop related merchandise and NFTs. There is also the opportunity for sponsorship revenue for each event being held. The synergy between art, popular culture including KPOP and live events further validates the acquisition.
An independent valuation was conducted which valued the entire business at between £5.0 and £5.5 million and the element of the deferred consideration which is performance related is tied into the projections inherent in that valuation.
The balance of £1,342,769 and £942,934, being the deferred consideration, is payable to Mr Ciclitira and Mr Murugason in cash or shares issued at 6p per share at the Company's option no later than 30 June 2023, 65% of which being subject to EBIT as reported in the audited accounts of Start Art for the year ending 31 December 2022 exceeding £488,000.
In the event the 2022 EBIT threshold is not met the deferred consideration remains payable no later than 30 June 2024, 65% being subject to EBIT as reported in the audited accounts of Start Art for the year ending 31 December 2023 exceeding £1,482,000. In the event the 2023 EBIT threshold is not met only the 35% of the deferred consideration not subject to the EBIT threshold will be