RE: Cycling expo29 Dec 2022 18:03
It’s exasperating TBH. If this was a resource company they would RNS a drilling contract, then RNS the spud, RNS reaching depth, RNS the results, RNS the JROC etc.
If you take just the formula E they could be emphasising that they get a management fee of £350k a year, that they will get revenue from ticket sales, sponsorship, and 10% from the partners, or emphasise they have a sustainability conference, or the efest, or the golf tournament, concert etc. They had the opportunity to repeat that when the event was confirmed, and also when tickets went on sale, but instead we got the most scant information possible, not even the number of grandstand tickets they are planning to sell. Instead they rely on the fact that they put that information in an RNS 12 months ago or made reference to it in an investor presentation.
Same with the Volvo ocean race, almost nothing has been communicated about it at all beyond what they said over 2 years ago. Indeed beside a few tweets (which aren’t exactly telling the market) its hard to determine that they are actually running that event at all, or that it’s on for over 3 weeks, or that it attracted over 350,000 visitors last time, or that it’s running in parallel with the formula E event. It’s being run by the same company in the same place at the same time, yet they can’t even link the two events in the same tweets. Honestly how difficult can it be to do that basic promotion.
I understand that part of their reluctance is down to the nomad who has apparently been burnt by other aim companies and therefore is constraining them in what they can put in an RNS; if you look at some of the drivel that BC have allowed to publicise for other companies they are the nomad for you can understand it, but I still personally feel they could do a lot better.
Your average AIM punter does precious little research, so IMO you need to keep repeating things again and again and again and do this in an RNS that gets out to the whole market in order to remind everyone of the key facts and also the potential. I’ve been on calls with DC where in response to complaints that their comms could be a lot better and clearer, he says “if you read all the RNS it’s all been clearly laid out”, so he’s obviously working under the impression that because he’s involved in what is happening on a day to day basis that everyone knows what he’s been up to. Part of that is he is obviously working hard to secure deals with better margins and I suppose I’d rather that’s where the majority of his effort went.
I know of a few of us that that keep making that point to the COO, but the more that keep saying that to them the better and it might start to get them to communicate better.
I can only hope that at some point the potential will begin to be laid out more clearly. When they eventually get round to pushing out the brokers note that will help, until then anyone doing even a little bit of research should be able to take advanta
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