RE: K.FLEX14 Jan 2023 13:06
Another way to look at Frankfurt 22 is to use the figures to work out what a single sold out day would have generated in profit. That’s £440,000 profit to LVCG.
Frankfurt 22 sold 65,000 tickets over 2 days at an average price of €86. It generated an overall £160,000 profit. So total revenue was €5,590,000 or £4,955,863. Cost were £4,795,863. Assuming an even distribution of costs on each day that’s £2,397,931 per day. Day 1 sold out its 43,000 seats so revenue of €3,698,000 or £3,278,494. Thus the day 1 profit would have been £880,563 overall or £440,281 profit to LVCG.
This is only an approximation as the value of the tickets may not have been evenly distributed and the same with the costs, but it gives an idea of what these events are worth to the business. If you cut the costs for the artists, renegotiate the contract to give a better share/distribution to lvcg, and sell more merchandising (say because your brand is more established/recognisable or you get a share of the artists merch), get better streaming revenue and sponsorship then you could expect that figure to increase significantly as the bulk of the costs of the event have already been taken account of. The key is a good line up that leads to a sell out, but this looks to be a highly cash generative division with 3 in the bag already and at least another 4 in the pipeline.