RE: NME - Madrid30 Apr 2023 08:20
Ticket sales for Madrid are going extremely well. Frankfurt one day break even was circa 40% ticket sales, and this is well past that (with the new contract with SBS in place and a better control on costs, it’s likely that break even for Madrid is a lot lower). Still to see the details of merchandising, sponsorship and of the live streaming, which extends the reach of Madrid into South America in particular.
This shows that if good enough headline acts are announced they will sell as there is is a big demand, which is what LVCG are tapping into with this new division (remember it’s less than 18 months old, is already profitable and now has 4 multi year events on the books). I’ve got no doubt that Madrid will sell out. Hopefully they will get the headliners for Frankfurt out soon and get that sold out too. Same with Japan, although the demand for KPOP there is so strong that it’s going to sell out extremely quickly there. The future growth path is clear to see too, not only in more days for existing events, but further European, Japan, and worldwide expansion.
Meanwhile the Bricklive division is getting going again over the spring/summer season. List of tours in May below. Tours typically generate £25k to £50k per month (£150,000 to £250,000 over an average rental period) depending on the size and duration of the tour. The Detroit Zoo tour is actually two tours. The operating costs of this division have been very considerably reduced, which means that as a division it should be profitable this year.
Worth remembering that bricklive was acquired in 2018 for £9m, almost double the market cap, and there is a greater brick inventory (never mind the value of the 28 plus tours, over 1000 models). than the current market cap. Each of those touring sets cost circa £500k to build (costs which have already been sunk) and has a life in excess of 10 years.
https://detroitzoo.org/events/zoo-events/bricklive/
https://allevents.in/kidderminster/bricklive-brickosaurs-at-the-engine-house/200024447144143
https://www.aquazoo.nl/en/
https://www.zooparc.nl/evenement/bricks/
And this feedback shows why renters keep coming back to bricklive again and again.
https://www.northamptonchron.co.uk/business/consumer/animal-trail-a-roaring-success-as-shoppers-flock-to-northampton-town-centre-4121180
Animal trail a roaring success as shoppers flock to Northampton town centre
‘We received such positive feedback from those who took part and retailers reported a surge in footfall throughout the campaign so it has been a massive success igniting imaginations and creating long-lasting memories’